Posts Tagged ‘Communication’
How to Send Irresistible Emails That Always Get Opened
I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email marketing continues to be one of the most effective forms of the craft, but if you want people to see…
Read MoreGreat Company Culture Essential to Success
The Internet has had two very interesting, and important, impacts on small businesses. First, it has lowered the barrier to entry for entrepreneurs and second it has raised the bar for customer service. If you aren’t among the businesses offering the top customer experience today, your bottom line suffers and your long-term viability is doubtful.…
Read More6 Ways to Make Your Business Appear Bigger
Smaller corporations can have it pretty tough. Trying to compete with larger, more established businesses in the same field but usually lacking the funds, manpower, resources and time to really make an impact. So what’s the secret? Having something that truly makes you stand out from your competitors. You deserve to be in the market…
Read MoreTop 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few months back I wrote an article about “11 Easy Giveaways To Get Prospects Signing Up For Your Mobile Marketing List…
Read MoreHow Small Business Owners Can Find Their Day in the Sun
It’s the time of year when people are packing their bags to escape for some fun in the sun over the summer months, and small business owners are just as eager to take a couple of days to enjoy the sunshine. But with digital communication taking over our lives, 42 percent of small business customers…
Read MoreBusiness Communication Made Easier with These Apps
Day to day business requires nonstop communication. That communication might be internal to colleagues and subordinates or it could be external to business acquaintances, clients or leads, but whatever the type of communication, there’s no doubt that it is all time consuming. This infographic outlines some useful apps that business people can use in order…
Read MoreIn Marketing, Practice Like You Play
Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.” In other words, if you practice sloppy, you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. Marketing communication involves the different ways a…
Read More5 Attributes of People Who Will Grow Your Business
A question I often get asked as an advisor to startups is how to recognize and attract the best people to grow the business. The reality is that entrepreneurs usually don’t have the money or time for executive recruiters to do the filtering and selection for them. If your primary source of candidates is friends,…
Read MoreAre You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in…
Read More3 Ways to Harness the Power of Storytelling for Your Business
As the co-founder of an education company that advises on the college application process, I often hear my students say that they want to go into business. The problem is, they can’t articulate why. They don’t know how to explain why they’re interested or why business matters. They’re simply not sure how to sell themselves. At this moment, I…
Read More