How to Communicate Your Company’s Vision to Your Employees

Your vision is exactly that: yours. Not everyone has the luxury of immediately understanding the strategy behind your decisions, but it’s important that your team grasps the deeper meaning behind their work. After all, how is your team supposed to think critically and be innovative if their perception of the work is misaligned? If you’re part…

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If You Can’t Write, You Can’t Sell

In the past few days, I’ve been embroiled in conversations about grammar and spelling. I read a discussion about “Should I hire a sales person with poor writing skills.” I was astounded by the majority of responses. Many people had the view, “If they can sell, who cares!” The conversations about grammar ran along similar…

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Who Are You? Why Should I Trust Buying from You?

Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you my contact information. Or I may be…

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3 Top Strategies for Getting Closer to Your Clients

As the CEO for In Touch EMR, a healthcare consulting and software business, I’ve found that personalizing your offers to existing clients lessens the burden of having to gain new customers. It not only lowers costs but significantly increases client satisfaction. Once my team and I started identifying the needs of our customers and tailoring our…

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How to Persuade Like Bill Clinton

Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this post has nothing to do with politics and everything to do with how you can be more effective as a leader. Republicans, Democrats and independents can unite in that. I got…

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Effective Management Techniques for Any Business Owner

Within any business, having a great management team can mean the difference between success or failure. When workplace management is good, employees are satisfied and highly productive. However, when management is less than stellar, many aspects of the day-to-day activities on the job fall by the wayside. Whether it’s employees feeling as if they are…

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5 Ways to Increase the Response Rate to Your Emails

Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly stand out from the crowd in order to grab their attention. If you’re disappointed by your current email response rates,…

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Video Conferencing: Do’s and Don’ts

Three decades after it first emerged on the scene, video conferencing has quickly turned into an everyday part of business operations. And because of recent innovations like the NEC VoIP phone system, many companies now see it as a viable method of increasing collaboration and reducing travel expenses. In addition, these companies are eager to…

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Is Management by Walking Around an Outmoded Fad?

One of the CEOs I coach starts his day by walking the floor of his extended facility and checking in with managers and employees of the various departments, especially the call center. He tries to feel the pulse of the company by the intensity of motion, the metrics of backlog, and the stated problems brought…

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A Riddle: Why Explain Why?

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. But of the five, “why” is by far the most important for business…

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