Make the Switch to Cloud Communications

These days, it seems that everyone is talking about how great the “cloud” is. After all, the cloud can help connect your employees over a range of devices, anytime, anywhere. But what is cloud-based communications exactly, and why should you consider cloud-based communications for your business? Here, we will explore the top five reasons why…

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Context is King

Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Super Bowl TV spotathon. Nationwide unveiled a TV spot during the Super Bowl where a small…

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Delivering Insight: What Happens Next?

The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of problems and challenges. Each offered a unique point of view, helping the customer think differently about the business. Each was…

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5 Ways to Thank Your Customers with Autoresponders

Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…

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What Wedding Photography Can Teach You About Business Agility

All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive, quickly depreciating equipment are among the many challenges that might sound familiar. And I’m a firm believer that the lessons…

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5 Reasons Why SIP Trunking is a Game Changer

Modernizing any system of communication is crucial to the workplace, especially in this lightning-fast digital era. Any company looking to upgrade their outdated systems to a more current version is right to do so; existing VoIP technology is sufficient for the tasks at hand, but a call system with SIP trunking is rapidly spreading as the new, revolutionary means…

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5 Apps to Increase Work Productivity

Everyone knows good communication among colleagues is key to a healthy office environment. Beyond email, there are so many tools out there to increase efficiency and productivity or simplify processes. Today’s communication tools can help solve internal business communication problems and assist companies achieve their goals. What are some of the solutions people are using…

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The Best Way to Say No to Potential Clients

No: a two-letter word that is easy to spell, hard to say and even more challenging to accept. No one enjoys being at the receiving end of the word ‘no.’ It might lead to feelings of rejection, inferiority, resentment or self-pity. These are negative emotions that you don’t want people to associate with your brand…

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How Traveling Can Help You Become a Better Entrepreneur

If you are an entrepreneur, the chances are you are also confident, creative, independent and a risk-taker. So it isn’t a stretch to assume you also like to travel, expand your horizons, meet new people and learn new things. As an entrepreneur, you are also aware that every experience you have can also include a…

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