Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages…

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Compound Interest in Business

Albert Einstein said that the most powerful force in the universe is compound interest and it is either working for you or against you! Well, it’s February… How are your business resolutions holding up? Hopefully you are using compound interest to create the successes you planned for 2018!! Everyone understands that compound interest applies to…

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5 Important Variables That Affect Retail Business Success

Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are so many different factors that go into overall success of a retail business—and many of them aren’t directly under the business owner’s control. Still knowing the cause of a disappointing (or…

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8 Change Leadership Strategies for Sustainable Results

Most change initiatives fail. This is a fact that too few leaders truly understand. Change is never easy. People are resistant to it and people will not just change because you tell them to. All it takes is one leader who wants to make their mark on a company to leave a sour taste, and…

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How to Be a Good Leader in the Digital Age

Leadership, like everything else in the modern age, just ain’t what it used to be. Everything is “digital” nowadays, but what that means goes beyond the singular devices and processes that we refer to as “digital.” Sure, apps, the cloud, 3D printers, smart TVs — these things are all digital innovations. However, as Wharton University’s…

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Clinging to the Past

Both we and our customers struggle with change. Think, for a moment, how many times you may have said, or you’ve heard within your organization or from your customers: “But we’ve always done things this way…….” “If it ain’t broke……” We live in business and personal worlds characterized by turbulence and change. Clinging to the…

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Leaders Need to Change First Before Organizations Change

In our last article, we discussed Transformative Leadership and Change Realization. Now let’s discuss the importance for leaders to understand their own need to change first before an organization can change. Leaders Need to Evolve in Order for the Organization to Follow Suit A common theme that has emerged throughout my years of experience as a leadership expert is…

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Tax Cuts and Jobs Act: Key Provisions Affecting Businesses

The recently passed tax reform bill, commonly referred to as the “Tax Cuts and Jobs Act” (TCJA), is the most expansive federal tax legislation since 1986. It includes a multitude of provisions that will have a major impact on businesses. Here’s a look at some of the most significant changes. They generally apply to tax…

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How Business Travel Will Change in 2018

If you want to make the most of your business travel budget, keeping up with what’s going on in the travel industry is essential. In 2017, we’ve seen the sharing economy continue to grow and several changes to popular credit cards and rewards programs. Here are the major trends set to make an impact on…

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5 Ways Courageous Leadership Evokes Action and Engagement

Courageous leaders set the tone for organizational performance. When leaders establish themselves as a strong and courageous personality they set the tone for the rest of the company and shape the overall culture. Dithering about decisions or not being willing to make the difficult decisions causes employees to question your leadership skills and impacts your…

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