Learning Opportunities Abound in Becoming an Entrepreneur

Entrepreneurship is a fickle beast, but one that can be tamed. It takes time to establish yourself, and we all know that entrepreneurship is often as tainted by failure as it is by success. This is all part of the process. What truly makes the difference between an effective entrepreneur and a middling businessperson is…

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How to Organize, Design, and Present Your Work Portfolio

Landing your dream job can be a long and tiring process, filled with interview prep, dressing smartly and updating your CV more times than you can count. Along with that first-class CV though, one of the best weapons you can have in your interview arsenal is a great looking portfolio, showcasing the best work you’ve…

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Can You Create a Great Customer Case Study?

Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone in most any medium. Ouch! Growing weary of paid advertisements We have grown more than a bit weary of most…

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How to Write Case Studies So Humans Can Understand Them

Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing…

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Center Sphere: Using Text Marketing for Networking

Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and entrepreneurs grow networks through trusted and authentic relationships.” I love it… Here’s a great example of a company using texting…

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Pictures are Worth a Thousand Words: A Case Study

Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome school portraits every year with several Florida schools. I had a few “Interesting” school pictures back in the day… and…

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5 Case Studies on Companies That Win at Social Media and eCommerce

I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies. Also I came across these rather diverse examples where social media was very evident in producing results. Case Study One: Zappos (Online Shoe Store)…

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Texting Case Study: HS Mixers

HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that can produce a current, valid, high school ID. They hire professional DJ’s, provide non-alcoholic drinks and snacks… and provide other…

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