Posts Tagged ‘Branding’
5 Tools for Monitoring Your Brand Online
As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build “fans,” the real question is, “What techniques are actually producing results right now?”
Read More 5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
Read More How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
Read More Half a Dozen Tips for New Bakery Owners
Running a bakery is not easy, and running a successful one is a whole other story. With long hours and hard work being the norm, it’s difficult for even the best bakers to run a profitable business.
Read More 7 Mistakes That Will Kill Your Brand
Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.
Read More 20 Twitter Facts and Stats You Need to Know in 2014
What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It’s called organic reach. This enabled bloggers to build global brands.
Read More Beautiful Fonts for Your Website
When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.
Read More What’s Your Employment Brand?
Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses.
Read More 4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
Read More Is Your Brand Living Someone Else’s Life?
You are you. It’s that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn’t put you out front.
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