Posts Tagged ‘Advertising’
What is Hype?
Lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.
Read More How to Make Branding Pay Off For You
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
Read More 3 Easy Ways to Start Writing an Ad
When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.
Read More Increase Foot Traffic with Well-Designed Signs
Although they’ve been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.
Read More Mastering PPC: Quality Score, Ad Rank, and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
Read More VIDEO: What is Pay-Per-Click Advertising?
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
Read More 3 Ways to Optimize for the Latest Facebook Algorithm Changes
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their News Feed. Check out our recap and what it means for you.
Read More Mastering PPC: Tips and Tricks for Image Ads
Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I’m talking about image ads.
Read More VIDEO: Picking the Right Business for Your Promotional Personality
Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you’ll want to do and the greater the chance that you’ll succeed.
Read More Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
Read More