Posts Tagged ‘Advertising’
Traditional Media Works for Local Marketing
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Read More Online Ad Spend: Still Rising, Trending Mobile & Social
They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
Read More Still Haven’t Embraced Content Marketing? Why Not?
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.”
Read More Lights, Camera, Action! What Small Business Owners Can Learn from TV PR Stunts
The world of television PR is exciting and dynamic. Stunts are frequently large and elaborate, often involving a slew of celebrities and high-profile coverage. Even though their budgets are more modest, small business owners can take inspiration from these big-budget publicity events.
Read More Current Trends in Online Advertising
According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
Read More Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
Read More Outbound Marketing the Inbound Way
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
Read More 5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
Read More A Completely Biased Point of View on Content Marketing
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
Read More Small Businesses That Operate Only on Social Media
You may be wondering, what kind of business can stay alive using only social media to advertise, market, and sell? The answer is, all different kinds. This business model is becoming more and more popular.
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