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Strengthening Our Receptivity Muscles

By: Bob Burg

 

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In John David Mann’s and my book, The Go-Giver, Law #5 is “The Law of Receptivity.” Both of us are continually told by others that, while applying this law often created breakthroughs, it was also the most difficult Law to grasp.

 
When thinking about it on even a surface level, it makes sense. The ability to receive is linked not only to one’s own self-worth but to the constant stream of “money is bad”-type of lack messages provided courtesy of general society and the media.
 
Once we recognize that as long as we have provided lots of value to others we have earned the right to receive, then it becomes easier to accept this earned abundance.
 
Or, does it?
 
After all, our conscious is to our subconscious what the tip of the iceberg is to that part which is under water. We may know something on a conscious level yet our actions are being run by unconsciously programmed beliefs.
 
In this case, the subconscious nearly always wins.
 
Unless we consciously work on improving in this regard.
 
And, while the ability to receive includes financial, it also includes other areas of life such as kindness, friendship, love, acts of service, and sometimes even just a simple compliment.
 
In other words, we need to actively strengthen our overall receptivity muscles.
 
Let’s discuss this further in future posts.
 
Meanwhile, how do you do this? Any examples (personal or from others) you’d like to share?
 
This article was originally published by Bob Burg
Published: April 22, 2014
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Bob Burg

Bob Burg shares information on topics vital to the success of today's business person. He speaks for Fortune 500 companies, franchises, and numerous direct sales organizations. Bob’s audiences range from 50 to 16,000, and he shares the platform with today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is the author of the widely-read Endless Referrals, and the WSJ best-selling business parable, The Go-Giver (coauthored with John David Mann). Bob’s newest book is Adversaries Into Allies, which draws on his own experiences and the stories of other influential people.

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