A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?”
The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why.
Before we get ahead of ourselves though, let me break this down for you a little, since just saying yes is a little ambiguous. Adding an additional campaign will generate more leads, and will be very good for your business overall.
Exposure Equals Traction
Having multiple ads increases the exposure of your business page and branding, as more people have a chance to click on it and see who you are. This is what we want, isn’t it? Imagine being able to have ads in each of the communities you specialize in. What kind of traction do you think you would be able to get if this was possible?
Traction Equals Specialization
Now that you’ve pictured that, imagine being able to target the people moving to your specialized areas. I currently live In Kelowna, BC, which is a pretty big summer and winter resort town. I know that a lot of people from the Vancouver area and Alberta spend time here with their families. If I was a realtor, I would target the areas I know that people flock from to gain out of city buyers.
Having multiple ads not only means you’ll be making impressions in multiple areas, it means you’ll be acquiring clients from all over, including the areas you specialize in.
Benefits of A/B Testing
Multiple ads also allows you to test different markets and see where you should be focusing on. When you are running two or more ads, you can compare which one is performing better and this will indicate where you should be spending your advertising dollars. That’s an important task when you’re looking for leads, building a client base, and growing your business.
This is all fine and dandy, but there are some things to keep in mind when making the decision to run multiple ads. Let’s break this down through our systems first.
Pay Attention to Budget
Included in the StreetText subscription is the ability to run two campaigns at one time, without paying any extra to StreetText. However, creating a second campaign means you will have an additional Facebook advertising budget.
To make sure you’re making as many touch points as possible, these budgets should be a healthy size. The minimum Facebook will allow per ad is $5 a day however, our Lead Generation specialists recommend going no lower than $7 a day, as any lower will drastically affect your lead flow. Your lead flow basically means the number of leads that are coming through your Facebook ad each day, and providing you with information.
With that in mind, you can also increase your daily ad spend to whatever fits your personal budget—however we always suggest that the budget you choose should match your marketing spend so it can be realistic for long term. There are people out there who don’t allocate a marketing budget, or who don’t pay close enough attention to their marketing budget. Before you dive in to doing anything ad related, you need to know your marketing budget, plain and simple.
If you have it in your marketing budget to make some enhancements or alterations every once in a while, then we would recommend setting up an additional campaign to help grow your lead database even more.
Save Money by Adding Zip Codes
If you didn’t want to add an additional campaign, you can add additional zip codes to your current area to expand your reach. Just make sure that the zip codes you wish to add are still part of your current area. We recommend only having three zip/postal codes added to one area, as more may prove to be more inaccurate in terms of results.
Overall, having multiple ads can only benefit you IF you have the budget to allocate for it. You’ll be getting more leads, more often—which is never a bad thing for your business. Facebook can be a long confusing road, which is why we’re here to help guide you on your journey.