If you are going to ignore Instagram, do so at your own peril. From the time Facebook acquired it in 2012, Instagram has exploded in growth and audience numbers reach to more than 400 million active users.
Each day, about 30 billion photos are shared and on an average 70 million photos are posted:
How Effective is Instagram?
If used in the correct manner, Instagram can be a visual advertising and highly-targeted channel for your brand. In fact, various studies have validated that Instagram provides brands with 25% – 30% more engagement when compared to other social media platforms.
So, this means Instagram is a major channel for creating brand for your e-commerce business. Just like any online social media network, there is a right as well as a wrong way to use it. And there’s even a clever and best way to use it.
Branding Strategies
Use the Right Hashtags
Your main goal on Instagram is to engage your current audience along with increasing your followers. Opting for websites like iDigic.net or by posting new, interesting and engaging snaps can satisfy this requirement. But hashtagging your photos are extremely important.
Hashtagging your snaps can make it simple for individuals to find your photo when they’re looking through for specific terms. Using the right hashtag will help you to reach to new users and be discovered.
Use the Right Filters
Hashtags are not the only thing that you have to pay attention to. The Instagram community will respond to certain photo filters more favorably when compared to others. These preferred filters can create a huge impact on your engagement. Furthermore, your particular audience’s favorite filters are more important than the overall Instagram communities’ favorite filters.
Posting at Right Time and Day
Besides using the best filters and adding the appropriate hashtags, you have to consider the timing of your post. The best approach here would be to analyze and check what did and didn’t work for you in the past.
There are various online tools available and they help in giving a detailed analysis report of your posting history vs. engagement. In addition, this report will highlight the best time of the day and days of a week when you have to post.
Stealing Competitors’ Followers
The best means of searching and attracting new followers is to check out the Instagram account of your closest competitors, and engage with their audiences. So, how do you re-use the followers of your competitors? It is simple and you have to follow three steps – follow a user, like a photo, and comment on it.
There are various effective ways for using Instagram to create targeted followers and likes, thereby increasing the branding of your online business. However, it is not a numbers game. With social networks, the best and successful strategy overall is to be social and authentic. Used correctly, Instagram is a highly-targeted and visual advertising channel for your brand and products and it can bring in a healthy stream of revenue for your online business.
Author: Sara George is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles are predominantly centered around Instagram marketing and are widely followed by readers from all over the world.
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