Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should be willing to put in some effort to make it happen. Today will be looking at a complete 10-step strategy that you can follow to achieve a better ranking in Google.

Keyword research

As a business, you specialize in solving certain problems and adding particular value to people’s lives. You have to do keyword research to determine what words people type into Google to find the solutions or value that you have to offer. Your research will help you determine one primary keyword that you should target as well as a set of multiple secondary keywords that searchers may also use.

Create a Blog

The second step is to create a blog where you can regularly post content. As a business, you have to address additional issues or provide information that is complementary to the products or services that you sell to people. This will establish loyalty and your audience will start seeing you as an authority in your niche.

Create Blog Posts

Get into the habit of posting daily or weekly content. Include the keywords that you researched in your articles, but make sure that they add to the informational value. Don’t cram keywords into the text just for the sake of having them there. When your blog posts provide readers with genuine value, it will boost your Google ranking tremendously.

Optimize Your Website Text

It is critical that the text or copy on your website be keyword rich. Use the primary and secondary keywords that you researched in a way that contributes to your branding. Just like your blogs, your web text should also be understandable, valuable, and high-converting. If you have images on your website, include keywords in its title tags and alt text. This will help search bots to identify the images and boost your search rankings.

Optimize Your Web Design

Optimal user experience is critical when you want to achieve better ranking in Google. Your website should be Johnny-on-the-spot with its loading times. If your website is slow, your visitors will simply leave and your bounce rate will skyrocket. Your website should also work on all devices, not just on desktops. Lastly, your on-site navigation has to be clear and simple and the design has to be trendy and visually appealing.

Build links

Getting hyperlinks from other websites to yours is one of the biggest steps you can take towards ranking better on Google. There are many ways for you to build links. Blogger outreach link building is definitely something that you should invest some time and effort in so you can build relationships, get referral traffic, and build your brand.

Use Social Media

Integrate all your social media accounts with your content marketing platform. Also, add share icons to your blog that is big and that looks inviting to click. As is the case with all your other content, your social media posts should be valuable and shareable by your followers. Make sure that you engage with your followers every day. You can also schedule content to be posted automatically which can save a lot of time.

SSL Certificate

Acquiring an SSL Certificate ensures that your website is safe and secure. It also means a lot to Google, as one can see by looking at their search engine results page. It will also ensure that Chrome browsers won’t show warning notifications to your visitors and influence their user experience negatively. If you have an SSL Certificate, it means that you are able to add an “s” to your HTTP web address.

Do SEO audits

Make sure that you do an SEO audit at least once a year. There are hundreds of optimization developments every year and it is important for you to make sure you stay up to date. Doing an SEO audit will also ensure that you keep an eye on your organic ranking factors that also play a role in converting your visitors into paying clients. You may, for example, notice that your website speed is too slow, or that your visual design elements are outdated.

Install Google Analytics

Google Analytics is a free tool that primarily provides you with information on how your users find your website. It also helps you track your marketing ROI and you can integrate it with your other Google Products like your AdWords account.

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Rebecca Shipley
Rebecca Shipley is a marketing analyst turned writer who loves covering small business marketing, sales, and branding topics. A self-proclaimed "data nerd" Rebecca loves digging in and finding trends that can be used to improve marketing and sales strategies. Connect with Rebecca on about.me .

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