Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success.
The most ideal marketing techniques are those that deliver the best results for the lowest investment. Innovative and creative marketing changes with the times, but there are top-performing strategies that remain crucial to integrate into modern, comprehensive marketing plans. Following are seven strategies that have proved to be foundational aspects of a successful marketing plan that will remain relevant in the coming years.
1. Online Presence
In 2017, it is necessary to have some version of an online presence. Consumers are searching online for reviews, recommendations, products, and services, for both B2B and B2C industries. No matter the type of business, every owner should build their online authority with a website, whether it’s simple or complex. Social media is another way of building a brand and customer engagement through imagery and clever messaging. Being “searchable” is something any business needs to be in the information age.
Along with a website, a blog should be included. Google favors powerful blogs and websites that are updated regularly with high-quality, original, and relevant content. By maintaining a blog with interesting posts such as articles, videos, and graphics, you can attract huge traffic to visit your website and funnel more customers through your sales pipeline. This is a low-cost marketing strategy that has proven time and time again to be incredibly impactful to gaining consumer trust and authority in the business’ space.
3. Call to Action
Every branding message that is delivered should include a call to action for potential customers. On a website, it is usually a contact form or an email subscription pop-up. This allows future customers an easy way to stay up-to-date with company newsletters. Blogs and social media posts should demonstrate an effort to connect with both new and loyal customers. Posing questions for readers and followers gives them an opportunity to engage with a business or brand in a relatable way.
4. Press Releases
Press releases are a great resource to let the market know about important updates for a company or brand. Blog posts should deliver helpful, interesting content, not selling a company’s own products or services. However, press releases allow the announcement of a company’s latest accolades, new products and services, or executive position changes. It will take some time and effort to make the proper press contacts in order to get a message heard across a large audience, but the right contacts will pay dividends in exposure. Patience is key, but once the press release campaign is executed it will be a low-cost marketing effort.
6. Event Marketing
This type of marketing strategy directly involves customers by inviting them to participate in the brand’s evolution. From large corporations to small, local ventures, making an impression at an event can generate sales revenue. Although one of the more expensive marketing techniques on this list, trade shows and outdoor events remain one of the most effective ways to promote a business. A major benefit of investing in high-impact displays, like the popular LED fabric backlit displays, is that they can be used in multiple way outside of trade shows in places such as office or retail spaces.
7. Email Marketing
As one of the most longstanding and traditional methods, email marketing remains a powerhouse in communicating with past, present, and future customers. Prioritizing data collection and keeping a regularly updated mailing list serves as a fast track to delivering company news and promotions. There are a variety of email marketing programs that integrate reporting features that help marketing teams develop and constantly improve their email strategy. Depending on number of email sends per month, most services can be customized to fit the needs and budget of any size business.
Marketing is important for every business to get noticed and grow. There are numerous strategies that can be used to develop a business on a budget. Try the strategies given above and stick to those you find are giving you good results.
Author: Usman Raza is freelance writer, an author and content marketing specialist for Headset Zone and Telegiants. When not working, he’s probably spending time with his family. Follow him on Facebook @usmanraza40 and Twitter @usmanintrotech