The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic serves two purposes.

The first purpose of this dynamic is to keep everybody on their toes. No ultimate technology will guarantee the success of your company; therefore as a business owner, you have to be creative in your approach in order to discover new methods to attract prospective clients.

The second purpose of having ever-changing trends is to ensure that no monopoly of marketing technologies can ever occur. No single business entity, no matter how resource-abundant, can simply buy a technology and expect guaranteed top-level marketing exposure, because this trend will simply die down in the long run.

So, now, what are the top 5 marketing technologies to look out for in 2018?

Live events

Hosting live events is one of the most effective marketing strategies to apply simply because it allows you to truly connect with your existing followers and to attract new ones. It also allows you to tell your brand story much more effectively, especially if you have a professional public speaker on the team.

Artificial intelligence (AI)

AI has been quite popular lately. This is because AI helps greatly with ad serving, marketing automation, and analytics. It reduces processes and with each improvement to the technology, AI might even be capable of fully automated marketing.

Smartphone-based data research

Smartphones are the most widely-used mobile device and it has been so for the past five years. Through the applications that a user installs, you’ll be able to learn information about your audience like age, gender, and location. This data can be used to study behavioral patterns of a certain demographic.

Chatbots

Keeping in theme with automation, chatbots are an effective way to communicate with your followers. Chatbots are easily programmable and they can send updates and announcements simultaneously to your chosen target audience.

Data management

More and more businesses are recognizing the need for data analysts and data scientists — and they’re right to do so. Data management helps business owners make the best decisions with the resources that they have, in order to gain the most profit. Analytics help you determine counter-intuitive technologies and invest further into technologies that are up-and-coming.

These are but a few of the marketing technologies that are expected to trend in the upcoming months. While following trends is usually the safe way to ensure that your business grows, those entrepreneurs who are disruptive are often the ones who gain the most exposure.

And, sometimes, it’s also necessary to have professionals do your marketing for you, especially if you’re new to the marketing scene. By hiring experts, you are also freeing up time, which you can then invest in other ventures.

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Stephen Marshall is a Press Release Director of LMG Solutions with extensive experience in marketing and financial services. What Marshall enjoys most about his role at Allen is helping organizations implement initiatives that have a real impact on the business. Follow him @stephenmarshal on Twitter.

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