Are you a LuLaRoe fashion consultant looking for ways to amp up your marketing game?
Text message marketing is an often overlooked advertising channel. Many business owners assume that SMS messaging is difficult to do, or that other digital platforms, such as social media, are likely to be more successful.
However, as a fashion consultant, your business depends on your ability to connect with on-the-go fashionistas needing your advice.
Mobile messaging gives you the chance to do just that and more.
In this post, we’ll look closely at the benefits of text messaging for business.
So Keep Reading…
1. Text Messaging is Cost-Effective
As a fashion consultant, you often have to take your advertising costs into your own hands. This is particularly the case for individuals who operate independently.
This can quickly get expensive, especially if you don’t have a lot of disposable income just floating around.
For this reason, a lot of fashion consultants take advantage of digital platforms, honing their websites and launching social media campaigns.
These can be incredibly valuable efforts. However, they too can be expensive, particularly if you invest in professional web design services and paid digital ads.
Text messaging for business, however, is cost-effective for all users. Most texts cost between $0.01 and $0.05 to deliver, depending on the service you use. (quick note: Betwext only charges 1 cent for messages!) It may even be possible to receive discounted rates on mass text blasts.
Thus, fashion consultants can engage with their customers–both current and prospective–for a few dollars at a time. You can’t beat that when it comes to marketing costs!
2. Implement Non-Intrusive Marketing
Customers are getting more picky about the types of ads that they respond to. Most are wary of intrusive marketing efforts that blatantly try to sell them something.
A lot of customers get tired of spam emails, for example, pop-up ads, and other aggressive means of capturing their attention. For this reason, investing in non-intrusive marketing is the best way to maximize your potential of engaging with customers.
Text messaging for business is still advertising. However, it’s one of the most non-intrusive marketing methods available.
Yes, messages are sent directly to a customer’s mobile phone, which is often on their person. However, many marketers give users the chance to opt out of text communications from the get-go.
This gives customers autonomy in their relationship to you. Providing your customers with a choice demonstrates your respect for them and boosts your odds of gaining a positive response.
3. Connect Immediately with Customers
Business text messaging has the advantage of immediacy.
Even if you do spend time sending out emails and social media messages to your fashionistas, these may not earn a “click” until several hours or days after they have been sent.
In some cases, a delayed open rate isn’t too critical. However, if your clients are getting lackadaisical about opening digital messages from you, they are less likely to initiate a conversation about services.
When a marketer sends a text message to a customer, the customer receives it within seconds. Given the fact that most customers have their mobile devices with them at most hours during the day, your odds of connection are extremely high.
Even if the customer does not respond to your message, she is likely to at least open it. Who’s able to ignore that “ping” anyways?
This can be immensely valuable if you are attempting to acquire leads for a certain promotion, share appointment information, or share news with your clients.
4. Take Advantage of Your Mobile Audience
Nearly 77% of Americans own a smartphone. It’s essential to cater to this massive mobile audience in all of your marketing efforts.
A lot of marketers craft search engine optimization (SEO) campaigns in order to reach this audience. However, SEO is often time-intensive and can have variable results.
Business text messaging, on the other hand, is far less time-intensive. It instantly and immediately takes advantage of your mobile audience in a way that doesn’t involve SEO.
Ignoring your mobile audience can be detrimental as a business owner of any kind. As a fashion consultant, meeting your on-the-go clients where they are at can be the linchpin in your marketing success.
5. Get Personal
Customers love personalized marketing. In fact, they are more likely to follow up with an ad or marketing effort that resonates with them on a personal level.
With business text messaging, you can engage with your clients in a highly personalized fashion. As a fashion consultant, this is key–your work, after all, revolves around your ability to connect with clients on their personal levels!
You can easily personalize text message campaigns to suit your clients.
A message that begins, “Hey, Jeremy, happy spring! Let’s start thinking about putting together this season’s wardrobe. What do you think?” is more likely to earn a response than a generic one.
Plus, personalized messaging builds a relationship with your clients. Relationships are key to retaining your current client base and gathering new ones.
6. Link to Other Advertising Efforts
If you have fiddled with some other advertising efforts, such as SEO or social media, you can leverage these through business text messaging.
For example, let’s say that you want to draw more attention to your blog. Craft a text message designed to bring clients to that blog post, like so:
“Are you tired of wearing the same thing to work every day? I get it, and I have a solution. Learn more here.”
Note how personal and conversational this text is. It is also non-intrusive, intriguing, and to the point. A client who receives this text is, therefore, more likely to click on that link, visit your blog, and maybe even drop by your website for a closer look.
Final Thoughts: Text Messaging for Business
Texting gives every business owner a fantastic means of engaging with clients. Not only does it offer the value of immediacy to marketing communications, but it also can be extremely cost-effective for fashion consultants.
Text messaging for business can leverage other marketing efforts. It can set the standard for personalized, high-value communication with clients.
All in all, texting can be your solution to gaining the clients that you need to maintain your consultancy.
At Betwext.com, we can help you set up your first SMS campaign so that you can take advantage of these benefits now.
If you’re looking to build a thriving LuLaRoe business, consider adding Betwext.com as a preferred marketing tool! You can learn more about how you can drive success with LuLaRoe Marketing here: Betwext for LuLaRoe
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