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What I Finally Got About “Unlearning”

By: Dave Brock

 

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Unlearning has become a popular concept recently. At first, I didn’t pay a lot of attention to it, I tended to think it a clever play on words. But over time, I’ve started to grasp the importance of “unlearning.”

 
When I first heard the concept, in my warped mind, I likened it to a form of “forgetting,”  which all of us are all too familiar with. Forgetting has nothing to do with unlearning; forgetting is just sloppiness, carelessness, and lack of discipline. Yeah, I’m being a little tough, we all forget—but it’s so easy to not to be forgetful. We’ve got great tools to help us not forget: to-do lists, apps on smart phones, and so forth. So forgetting is no excuse.
 
Unlearning is different. It’s a structured, conscious act. It takes courage and discipline to unlearn. It requires letting go of many of our preconceived notions. It may require us to let go of much of what has made us successful in the past. But I’m getting ahead of myself.
 
The importance of unlearning suddenly struck me when I was meeting with the CEO of a client. He posed an interesting question, “What’s holding us back?”
 
“What’s holding us back,” is a profound question—both from an individual and organizational point of view. It impacts how we perform, how our organizations perform, how our customers perform.
 
The answers to “What’s holding us back,” can be varied. Its roots can be found in things likes:
 
“It’s the way I’ve (we’ve) always done things……”
“I’ve (we’ve) tried that before…..”
“But we’re different….”
“I’ve (we’ve) been doing this for years, it’s always worked (even though it isn’t working as well any more.)”
“Everyone in our industry/markets does it this way….”
 
I’ve written about this before, we become prisoners of our own experience. Whether as individuals or organizations, we’ve years of experience—much of it based on great success. We keep doing more of the same, maybe updated a little. Maybe with a veneer of technology to make it look cooler, but at its core, it’s the same thing we’ve always done.
 
It impacts everything: attitudes, beliefs, values, behaviors, strategies, systems, process, tools. These create our collective means of how we’ve always behaved, how we’ve always gotten things done. They may have served us well—in fact they are probably what made us very successful in the past.
 
But if it isn’t working any more, if it isn’t working as well as it has in the past, it starts holding us back. Doing what we’ve always done, but working harder, longer, more intensely doesn’t make it more effective.
 
This bring up another dimension—the “C” word—Change. We may recognize that we are prisoners of our own experiences. We may realize that we aren’t moving forward. We may recognize our current methods, processes, approaches and tools aren’t serving us well. But if the fear of changing is greater than the pain of what we are experiencing, then we simply won’t change.
 
Sometimes, we decide to change—but not too much. We evolve and tweak what we’ve always done. We add a new layer onto old practices. Soon the weight of all those layers crush us. We keep one foot firmly planted in what we have always done, one planted in new practices, but like standing with one foot on a dock and the other in a boat, it becomes impossible to maintain balance.
 
We try to hedge our bets and manage the risk. We never fully commit to the new course of action.
 
So often, everything we’ve learned, everything that has made us successful, as individuals or organizations, is what’s holding us back. Moving forward is difficult until we begin to unlearn all those things. It’s not forgetting them. It’s consciously analyzing what you are doing, understanding what’s working, what’s holding you back, and why. It’s being purposeful about changing. 
 
It requires courage to let go of the familiar and to explore the unknown—not having the answers but searching systematically for them. It requires thoughtfulness to evaluate new alternatives, approaches, strategies, and methods. It may mean we have to totally reinvent ourselves as individuals and organizations.
 
Determining what we need to unlearn, then opening ourselves to learning something new and embracing it, enables us to move forward.
 
So as you think about your own performance or that of your organization, ask yourself “What’s holding you back?” In answering that question, you may discover you have to “unlearn” something to move forward.
 
This article was originally published by Partners in Excellence
Published: December 20, 2013
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Dave Brock

Dave Brock is the founder of Partners in EXCELLENCE, a consulting and services company helping to improve the effectiveness of business professionals with strategy development, organizational planning, and implementation. Dave has spent his career working for and with high performance organizations, ranging from the Fortune 25 to startups, including companies such as IBM, HP, Nokia, AT&T, Microsoft, General Electric, and many, many more. The work Dave does with business strategies is closely tied to personal effectiveness of the people in the organization. As a result, Dave is deeply involved in the development of a number of training and coaching programs.

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