Growth hacking is one of the most important aspects small business owners need to take care of in the modern marketplace.

If your business is not able to expand at a competitive pace and connect with a loyal and growing user base, you won’t stand a chance.

Growth hacking, if done well, can get you accelerated growth for your eCommerce business. In order to do that as effectively as possible, you should always remember to check if your business is ready for such growth.

Beyond that, there are a few important growth hacking tips you need to know in order to kick your business growth in high gear. Let’s look at the five most significant growth hacking tips.

Don’t invest in your own systems

As has been said many times before—don’t reinvent the wheel. If you need specific applications or software to run your business operations, you don’t need to build that software in-house.

Most of the business applications that you’ll need to get your business really running have already been developed meticulously and are available as SaaS (software as a service).

This means you can reduce an immense amount of time, costs and energy and focus on your growth. Even better, SaaS allows you to pay-as-you-go, so the investment is really minimized.

Boost your SEO

It goes without saying that you’ve probably got your website up and running.  Getting all the content, engineering and intricate aspects working smoothly together is definitely a challenge sometimes.

However, your work is not yet done. That is only the start. The real work begins by getting your products or services to the right people at the right time.

This requires excellent SEO (search engine optimization). Effective SEO allows search engines (Google mainly) to find and place your site in front of the people searching for your products or services.

SEO thus involves site traffic, speed, relevance and freshness. As such, it requires constant updating, tweaking and investment.

Choose the right path

Here I don’t mean the direction your business is going in. Simply, I mean: you need to choose the right social media platform or channel to deliver your message to your ideal audience.

The social channel you choose to deliver your marketing ideas may be as important (if not more important than) your message.

Different social media platforms have different audiences and personalities. For example, Facebook is a must for almost all businesses because it has the greatest engaged audience. It is casual, social and engaging for consumers—perfect for B2C businesses.

LinkedIn, on the other hand, is more professional in nature and therefore the perfect avenue for B2B businesses.

By choosing these channels, you also need to commit to engaging your followers there—this could mean tweeting and commenting beyond your regular office hours.

Get your testimonials

The most effective marketing method in the history of marketing has always been word-of-mouth. One trusted person relates the value and effectiveness of a product or service to a friend, family member or associate.

While this is difficult to get (and should be attained over time), there is a way to speed it up: user testimonials.

If you want to convince visitors to your site to purchase from you, then you need to prominently display customer testimonials and positive feedback.

You can do this by getting feedback from your current customers through email, social media, or in-store (if you have one).

Think multichannel

At some point not too long ago, many business owners were convinced that mobile apps were the way to go to boost their sales. There was a time (and still is) when users had to download hundreds of apps for the various products or services they use.

While apps have some usage, it is not unlimited. Numerous studies have shown, time and again, that people use their mobile phones to research. It is on their desktops that the actual purchase occurs.

In order to get the highest sales for your business, you need to do more than just attract your customers. You need to find effective ways to get them to buy.

Essentially, that means that you need to have a multichannel approach for your business. Make it easy-to-use and great-looking both on mobile and desktop.

The less friction there is between your customer’s first contact with your business and the shopping cart, the better it will be for your sales.

Growth hacking done right

With these 5 growth hacking tips, you’ll be able to really boost your business competitively in a short amount of time.

Growth hacking requires creativity, energy, and commitment. When done right, it can increase your sales immensely and help you grow your business to epic proportions.

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Uwe Dreissigacker is the CEO of InvoiceBerry.com, an online invoicing software for small businesses and freelancers. His experience in the online business world ranges from AdTech to FinTech and online game publishing. When he’s not busy running his company he enjoys everything tech as well as travelling in Asia and Europe. Follow @invoiceberry on Twitter and Facebook.

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