Job boards offer many benefits to small businesses seeking to taking in help, as well as benefits to employees look for work. But as the following article looks at, how employers gauge the effectiveness of job boards is another matter. Here are some reasons why job boards may be the answer to your hiring needs, along with another look at why they may not be.

 
THE PROS
 
They Vet on Your Behalf
When you sign up with a respected and well-known job board, you can specify specifically what qualities you are looking for in the ideal candidate. Your HR department will then receive daily emails with candidates whose profiles match that description, based on the job board’s algorithms. It’s akin to having a bus go around town picking up suitable applicants and bringing them back for your perusal. That’s pretty good service for the nominal fee of signing up for the job board service.
 
They Can Weed Out the Riff Raff
On your business settings page, you can pick and choose which qualities you don’t want to see in your job applicants. You can say, for example, that you won’t accept applications from candidates who don’t submit cover letters. This ensures that you receive only qualified applications from serious candidates. 
 
Your Notice Will Be “Hand Delivered”
On the other end of things, job applicants who sign up for job boards will receive notification of your job postings in their inbox daily. This ensures that your job listing will be disseminated to the broadest possible base of qualified people in your area. This greatly improves the odds of your finding the perfect match for your job.
 
 
THE CONS
 
Response Rate Will Quadruple
Your HR department will be utterly swamped with job applications when you post your job on a job board. In addition to their regular duties, they’ll have to plow through hundreds of applications and somehow decide on some kind of filter in order to home in on that one special person.
 
 
Everyone Will Know
There’s nothing subtle about a job posting on a job board. If your firm is seeking a vice president in charge of marketing and you post it online, the whole world—including your competitors—will know that you’re short at least one VP. If you’re uncomfortable with admitting your shortfalls in the personnel department, stay away from the job board scene. 
 
Quality Could Be Questionable
There’s a slight chance that the quality of your applicants may be questionable when you advertise on a job board. Depending on the job and the level of skill and experience required, job boards may or may not be suitable for your specific needs. Top tier jobs openings may be better handled by a corporate head hunter, but you’ll have to be the ultimate judge.
 
There’s not a lot to lose when you opt to use a job board to fill your personnel needs. If you’re still in doubt, why not give them a try?
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Kate Supino
Kate Supino is a freelance writer and small business owner who writes extensively about best business practices.

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