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You Don’t Have to Do It All in Marketing

By Elaine Fogel | Jul 12, 2013

To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.

Make Sure There’s a Real Person Behind Every Communication!

By Elaine Fogel | Jul 8, 2013

How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title without a name.

Youtility: Smart Marketing About Help Not Hype

By Elaine Fogel | Jun 24, 2013

Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.

Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types

By Elaine Fogel | Jun 7, 2013

If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?

Why Are They Sending Me Irrelevant Emails?

By Elaine Fogel | May 24, 2013

Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”

How to Optimize Videos for Silence

By Elaine Fogel | Oct 27, 2020

Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act.…

4 Secrets to Successful Content Marketing

By Elaine Fogel | Oct 5, 2020

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason why these organizations continue to utilize content marketing – because it works. As part of an overall marketing plan, content…

How to Use Content Marketing for B2B Sales

By Elaine Fogel | Sep 25, 2020

Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy…

Do Your Emails Have Deliverability Problems?

By Elaine Fogel | Sep 16, 2020

According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on…

How to Target Older Generations for Growth

By Elaine Fogel | Aug 18, 2020

Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV spots and ads tend to focus on youthful, happy people. Perhaps advertisers believe that fresh-faced actors will attract customers and…