6 Discussions That Should Take Place Before Discovery Day

Think you’ve found a qualified and serious franchisee? Fantastic. The next step is to host a Discovery Day, where you will give this person an inside glimpse at running a franchise of your company and, ideally, conclude the day with a verbal confirmation that you will send them a final agreement to sign and become…

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You Need These 4 Essential Elements to Streamline Your IT Infrastructure

Few things are costing today’s companies more money and wasted time than outdated IT infrastructure. Despite how important tech has become in the contemporary economy, too many businesses are unwilling or unsure of how they should go about modernizing and streamlining their digital infrastructure. Luckily for those companies that have yet to make the leap…

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Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…

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It’s Harder to Sell Within Our Own Companies

Tibor Shanto posed an interesting situation in a LinkedIn discussion: Got an interesting question or scenario for people who work with sales managers, presented by an experienced sales manager and her new company. She was invited to join the company because of her track record in the industry. They wanted her to establish a similar…

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Employees: Your Most Important Audience

Companies fall into a very familiar pattern. We invest a significant amount of time and energy into chasing after and wooing new customers. We spend the lion’s share of our communications and marketing dollars trying to convince people who have no idea who we are that they should buy what we sell. There’s nothing wrong…

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Any Advice Can Be Worthless, or Worse

Ever get bad advice? Sure. We all have in our past. Ever take that advice without question because the person giving it was an investor, a superior in rank, the chairperson of your board? I’ll bet you have at least one story of bad advice taken and being bitten as a result. As one illustration…

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5 Ways to Push Your Success into High Gear Now

Success is all about you. We’re all working to be successful in some capacity. Whether that be as a Real Estate Agent, a mother, father, friend, business owner or as a working professional. At points, each of these things will cause you to struggle and probably even second guess what you’re doing and your goals.…

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The Top 10 Self-Employed Tax Questions and Answers

A lot of us fancy having our own business. The idea of being your own boss is quite a strong motivating factor. But there is no denying the fact that you have to take care of most of the factors in self-employment. Here are the top 10 tax related question for self-employed individuals along with…

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