Your Organization’s Mark
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting…
Read MoreHow to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual…
Read MoreHow SMBs Can Receive Payments from Crypto Holders
Blockchain technology is everywhere. The interest in cryptocurrencies increased significantly last where when Bitcoin reached $20K. Though the price of Bitcoin decreased, interest in bitcoin and other cryptocurrencies didn’t fade. Several businesses have started accepting cryptocurrencies such as Subway, PayPal, Shopify, Microsoft, and alike. No doubt, crypto payments provide businesses and ecommerce with an additional…
Read More5 Useful Accounting Tips for Small Businesses
Unless an individual is an accountant or really enjoys working with numbers, then accounting is not a favorite task. Nonetheless, adopting certain good habits in the early stages of your small business can assist in averting major ones later on. After completing incorporation of your new small business, it is essential to have processes and…
Read More4 Lessons from the Startup World That Will Benefit Your Small Business
When you’ve been in business for some time, it’s hard to remember what it was like when you were first starting out. In some sense, it’s much safer and easier to rest on your laurels than to have to risk inventing something new. But the truth is, inside every established business is a start-up waiting…
Read MoreThe Benefits of Mentorship and What It Can Mean for You
In the early days of my career, I wasn’t enthusiastic about structured mentoring programs. I appreciated the advice given to me by more experienced co-workers and managers and was happy to help my peers when I had the time, but formal mentoring seemed to be taking it a step too far. What could it give…
Read MoreGrow By Creating Markets, Versus Killing Competitors
For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple…
Read More3 Pros and 3 Cons of Working from Home
There are almost 40 million home-based businesses in this country. If you ask ten people why they work from home, you’re going to get ten different answers. There are pros and cons to working and sleeping in the same place. It typically comes down to your personality and what kind of atmosphere makes you the…
Read More4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We…
Read MoreThe Winning Mindset That You Need for Success
I was devastated. I had just completed a test and the results were in. And they weren’t good. Not what I wanted or expected. But it wasn’t an ordinary test. It was the standardized “IQ” test developed by Alfred Binet in the early 1900’s that many of us have had to endure. The findings had…
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