4 Tips for Using Facebook Lead Ads
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead…
Read MoreThe GDPR, Small Business, and a New International Paradigm
It’s not a coincidence—all those emails about changes in terms of service (ToS) agreements that you got in May were sent out because of something. That something is the General Data Protection Regulation (GDPR), legislation recently passed by the European Union (EU) to shore up data security, which took effect May 25, 2018. EU legislation?…
Read MoreDetermining a Pricing Strategy for Your Startup
One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break your bottom line. There are a number of considerations you should take into account when determining a pricing strategy for…
Read MoreWhat to Do with Negative Business Reviews
No business wants negative reviews, warranted or not. In a time when consumers value reviews more and more, not only does it reflect badly on your business but Google, Facebook and co actively promote reviews because they know people want to see them. A customer may leave a review on Google, Facebook, Yelp or Trip…
Read More3 Reasons Marketing Disruption Will Work for Your Business to Build Your Brand
Technology is changing everything, from manufacturing and construction to design and engineering—and it’s changing at what feels like a rapidly increasing pace. As a professional in one of those industries, you know this all too well. From the tools to design, build, and make things to the demands of customers, today’s business landscape is nothing…
Read MorePrepayment Penalties: When the Early Bird Doesn’t Get the Worm
It’s every small business owner’s dream: you took out a business loan to start or expand your small business, and it really paid off. Business is booming, cash is flowing, and you suddenly find yourself in the coveted position of being able to pay off your loan far before you anticipated. While you’ve always wanted…
Read MoreSocial Media 101 for Small Businesses
Social media has become a huge part of the business world today. Having started out as a vehicle for people to keep in touch with one another, make new friends and share fun times, it has since grown to become a core marketing tool for businesses, both small and large. For small businesses, the advantages…
Read MoreSelf-Employed? 5 Easy Ways to Lower Your Tax Bill
If you’re like most small business owners, you’re always looking for ways to lower your taxable income. Here are five ways to do just that. 1. Deducting the Cost of a Home Computer If you purchased a computer and use it for work-related purposes, you can take advantage of the Section 179 expense election, which…
Read MoreHave You Been Celebrating Each Victory?
Here comes another story. Of course. This one may be like one or more you have experienced in your company. It is a story about focus upon the customer, first. And about reinforcing the culture of the company in support of that important focus by senior management, and by all employees who see that leadership…
Read MoreCan You Earn a Living from Multi-Level Marketing?
The way in which we work has seen a shift over the past few years. With the internet bringing us endless opportunities many have decided to shun the traditional 9-5 in favor of a more flexible working routine. Whether you’ve decided to go down the freelance route, set-up your own business or work flexi-time, there’s…
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