Why Culture Prototyping Helps Your Company Adapt to Change

I’m often asked how to best help businesses work through transition and change. After all, as the marketplace innovates faster and faster, it’s even more important that our businesses adapt seamlessly to market changes. Toward that end, I recommend businesses start by addressing their culture. One key to building an adaptable and brilliant culture, however,…

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How to Attract Qualified Applicants to Your Job Postings

Job portals have made it easy for businesses to reach qualified candidates for their openings. However, success with any job posting depends on a wide variety of factors: the company’s brand name, the pay scale, the role that is being advertised, location, and so on. On average, a new job posting receives close to 250…

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7 SEO Tools for Local Businesses

If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search…

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Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on…

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These 5 Industries Know How to Brace for Economic Stagnation. Do You?

The world’s economy operates in a cyclic nature where periods of economic prosperity are experienced, and then recession strikes. During the downturn, many businesses collapse and never recover, which explains why most of the companies are now bracing for a recession. Here are some of the industries and how they are preparing to handle recession…

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Sales Training and the “Forgetting Curve”

Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days. As a result, what really is happening is that every year we are throwing away billions on sales training. But it’s worse than that. The billions spent represents spending in buying,…

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Missed Expectations and the 80% Acquisition Rule

Eighty percent of all businesses purchased by another company or by a new investor-operator fail to meet the stated expectations of the buyer after one year. As with the fifty percent rule discussed last week (fifty percent of startups fail within two years), this rule is hard to find an author willing to be quoted…

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How to Catch the Attention of a Business Seller

The first step towards buying a business is reaching out to the seller. When this is a serious inquiry, you should be sure to pitch it in the right way. If you’re too casual, the vendor will suspect you could be a time-waster, and too intrusive and demanding could be labeled as being an arrogant…

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