4 Reasons Bookkeeping is Important for Business Startups
Entrepreneurs starting a new business usually know they need to keep good books. But many are overwhelmed by the sheer volume of other work they need to do to get their business off the ground. As a result, they delay getting their bookkeeping ducks in a row. Bookkeeping can involve everything from recording day-to-day income and…
Read MoreInsurance Policies That Can Protect Against Payroll Mistakes
Running any business is rewarding, but it also comes with risks. No matter how prepared you think you are, there will always be challenging instances. And you need to make sure you’re well-protected. From financial protection to preserving your brand and reputation, business insurance can help shield you from a business disaster. Insurance is crucial in any…
Read More5 Top Reasons to Assess Your Cybersecurity Risk Right Now
Running a business can be risky since you don’t know when disaster can strike. For example, one day you could be going on with normal operations and then one of your machines just breaks down. If you didn’t have a contingency plan for that, you can lose a lot of money from stalled operations. Nowadays,…
Read MoreWant to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is doing. But with so much emphasis on these vanity metrics, do we miss what really matters when it comes to…
Read MoreDon’t Despair While Building a Sustainable Business
Entrepreneurs seem more quickly frustrated these days when their “million-dollar idea” doesn’t turn into a sustainable business overnight. They don’t realize that it takes many skills to build a business under the best of circumstances, and today’s world of instant gratification doesn’t leave room for the patience and practice to develop these skills. Successful sports…
Read MoreA Tale of Two Reactions
Social media is a powerful tool, but it can also hand a brand some serious problems that need to be dealt with immediately. Your reaction can make all the difference. When you respond in real time, you can do it well, or you can stumble and fall. When a brand doesn’t deal with the ember…
Read More6 Top Reasons to Outsource Digital Marketing
When running any business, whether small or large, time is valuable and marketing your brand can take up so much of your time. If your time is limited, outsourcing your digital marketing to an agency could be the best solution. Let’s look at the top 6 reasons why outsourcing digital marketing might be good for…
Read MoreDestroy New Business Fears with Surefire Success
Today, I want to discuss something very important. If you’re starting a business, I want to share with you a surefire way to start a business and make it thrive! I’ll get to more on that in a moment… but why is this such an important topic? The last week has been very interesting for…
Read MoreThe Do’s and Don’ts of Getting Started with Pinterest Advertising
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects…
Read MoreGlossary of Franchise Terms
Considering franchising as a business opportunity? Like most industries, franchising has its own language. Familiarizing yourself with the lingo before beginning your search for the perfect franchise can help ease the research process. Absentee Ownership: An absentee owner uses a manager-run model where they hire someone to manage day-to-day operations. This allows an absentee owner to…
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