Everything in Sales is Dead, Long Live Sales and Selling!

It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead ROI is dead SaaS selling is dead The telephone is dead Email is dead CRM is dead The selling process…

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Think Ahead When Raising Your Early Investments

Some businesses just can’t fit within the angel capital or friends and family model for raising funds. Sooner or later you may need to seek venture capital and accommodate the needs of the venture community in negotiating the terms of an investment. What VC’s can and cannot do First, VC’s in general cannot invest in ‘S’…

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Why Did I Receive a Payroll Tax Notice?

Letters from the IRS are never fun. What makes it worse is not knowing why you got one in the first place. When it comes to payroll tax payments and potential fees, you want to get to the heart of the issue ASAP. But first, take a deep breath… It’s likely that you missed a simple…

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The Importance of Tracking Conversions on YouTube

YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers…

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Tips When Looking for a Good Franchise

I’ve been asked “How to spot a good franchise” 100’s of times in my 20 years in franchising. The answer has never changed in my mind… it depends… Check the Financial Performance You can certainly determine the ‘health’ of any franchise company by reviewing the legal disclosures in its Franchise Disclosure Document or FDD. After verifying you meet…

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How to Design Your Own Top-Notch SMB Website on a Budget

You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the money and design your small business website yourself. Well, if you’re leaning toward the latter, this is what you need…

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Mindfulness in the Workplace: Why It Matters and How to Cultivate It

Mindfulness: a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique. As we get busier, more connected, and more hooked up with technology, we are all striving to maintain our balance and live in healthy and stress-free…

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We Still Aren’t Wowing Customers

According to a study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the park when it comes to customer service—they’re not wowing customers. And I think they’re right. It’s just that important. The CMO Council…

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7 Action Items Build a Sustainable Innovation Culture

Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment, or assess when they have achieved it. They only know in retrospect too late when they don’t…

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5 Unusual Marketing Tactics That Actually Work

Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves apart from their competitors. Despite the increased reliance on digital technology across the marketing industry in recent years, too many…

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