How to Inspire Brand Loyalty with Purpose

Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on several factors, one of which has been gaining more ground. Many terms have been used to describe it such as,…

Read More

How to Increase the Value of Your Business Before a Sale

Countless entrepreneurs have worked tirelessly for years in order to turn their commercial dreams into a reality. Now that you’ve finally climbed to the top of the marketplace and enjoy your status as a profitable business, however, you may be itching to move on to new and greener pastures. For many entrepreneurs, selling their successful…

Read More

Fear of Failure

As sales people and leaders, we have an interesting relationship with failure. We are in an intensely competitive profession. Our customers are and should be evaluating alternatives. In any buying decision, there will only be one supplier selected, with the others losing. As good as any of us are, we all fail! Like any other…

Read More

The Only True Way to Thrive in Business

For a business to survive there must be a blueprint in place to keep you afloat. Within the business plan are a number of variables that play a part in how your business works. You must be mindful of these things in order to keep your business going in the right direction. Any time that…

Read More

4 Unusual Ways to Re-Energize Your Team

Often, managers are required to get their employees motivated and full of energy. Periodically, employees experience doldrums or feel they are stuck in a rut. Therefore, it is the manager’s job to find ways to re-energize team members and employees. Here are some tips you could try to get your employees and team members motivated…

Read More

SMB Bookkeeping: What to Do and When

Managing finances is a top priority for small and midsized business owners. Bookkeeping is a large part of that. Some bookkeeping tasks need to be done only once per year. Others require your attention more often—daily, weekly, or monthly. Here’s a guide to what bookkeeping tasks you need to do and when to do them.…

Read More

IRS Highlights Credits and Deductions for Small Businesses

During Small Business Week, the Internal Revenue Service reminds small business owners and self-employed individuals to take deductions and credits that will help their bottom line. This year, National Small Business Week is May 5-11. For more than 50 years, the week has recognized the important contributions of America’s entrepreneurs and small business owners. Reviewing…

Read More

Important Work Automation Forms to Consider

Businesses are undergoing dramatic transformations with the advent of AI and automation. The very fabric of the workplace is being transformed by the implementation of different types of automation systems. The technological changes are designed to perform routine and repetitive duties, augment human activities, and in some cases replace humans altogether. The implementation of workforce…

Read More

5 Ways to Create a Professional Invoice Template

It is important for small business owners to have a developed invoice system and know how to make an invoice. An invoice is just a form that represents who you are as a business. An invoice is your image, your brand—your customers and clients will view it countless times. Creating an invoice is pretty easy…

Read More

The Hidden Benefit of Transparency

Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls…

Read More