Search results for: Elaine Fogel
How to Encourage Open Internal Communication for a Successful Brand
Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally and externally if they’re afraid to rock the boat or feel that their feedback is pointless? They can’t. According to a recent Harvard Business Review article by James R. Detert and Ethan R.…
Read MoreEngage and Honor Employees for a Happy and Trustworthy Brand – Part 2
Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?
Read More Engage and Honor Employees for a Happy and Trustworthy Brand
Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!
Read More Majority of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”
Read More 3 Dumb Things You Should Never Say to a Complaining Customer
Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment.
Read More So You Gained Thousands of Social Media Followers: So What?
I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?
Read More Want to Create Memorable Ads? Make ’em Laugh!
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
Read More Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
Read More B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Read More Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
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