Consider every aspect of the relationship a customer experiences when doing business with you, then work to build a positive experience that meets them at the door and walks them through their entire visit and beyond. Choose 1 or 2 specific elements and do them better than anyone else. They will become your point of differentiation.
3. Get out of the proverbial box. Doing the same thing over and over and expecting different results is one definition of insanity. Customers love to be surprised and the best way to do that is do things a little differently. Do something unusual and extra-ordinary. Your customers will keep coming back just to see what you’ll do next.
4. Indulge your customers. Live the adage that “the customer is always right” in your company. Let them know that you’ll go out of your way to ensure they are “wowed!” Offer a little more than the “other guy.” Your customers will notice. Wouldn’t you?
5. Get excited! Customers thrill at customer service delivered with excitement and enthusiasm. They’ll rave about how much fun it is to do business with your company. And who will they be raving to? Friends, family and anyone else who’ll listen. Employees who are excited about serving customers create customers who feel appreciated. In turn, they’ll reward your company with continued business and extravagant praise for everything you do.
Customer service goes far beyond a one-time visit or experience. Customer service that turns average, ho-hum customers into raving fans can only be accomplished by a team full of customer-oriented, customer-focused employees driven to impress and inspire customers with their level of concern. Build such a team in your company, and you’ll amaze yourselves at the level of customer loyalty you create!