The business world has never been more competitive than it is right. With the advance of technology, this has allowed everyone, not matter education or income, to start a business and be successful. Business owners and operations managers know the struggle it can be to juggle all of the tasks that need to be done, while staying innovative with their brand and marketing. Technology will help you be more effective and increase your sales. Let’s take a look.

1. Use Technology

Use technology to help your business. There is software and apps that can help you streamline all of your day to day business duties and make life easier and more efficient. At the end of the day, efficiency is very important. There is software to help with the human resource aspect of business, like Namely or APS if you have a 100+ employees. There are tons of software programs to help with accounting and tracking too, like Zoho or Freshbooks. Both of those are great if you are on a tight budget because they offer affordable monthly pricing.

To increase sales, you should always be available to your customers. Not every customer you have will want to email you, complete a contact form, or call you. Live Chat on your website is important to answer questions about your product or service that your potential customer has right when they are on your website. They are interested enough to be on your website, so a live chat could secure a sale. LiveChatNow is a good option because it lets you customize your chat support to fit your needs.

2. Know Your Customer

It is hard to make sales if you don’t know who your customer is.  In most cases, not every product or service is a fit for every person. Learn who your clients are and how to interact with them. What is the best way to turn your ideal customer into a buyer? What is the best way to reach them? Companies like Plexure do just that. They help you engage with customers through things like mobile apps, by using push notifications.

As a buyer, you have gotten push notifications to your phone that have prompted you to visit a site and even become a customer.  The same goes for email marketing. If you get an email with a 40% off coupon, you are probably going to go to the store or the website. Put yourself into the shoes of your buyers. What makes you want to purchase something? What platforms work for you?

3. Manage Your Team

Your business is only as good as your team. Managing your team can be a challenge. Depending on the size of your team or how large you want to grow it, you need something in place to streamline everything. You need one central place that everyone uses to communicate. You don’t want an email going to one address that is then responded to via text message. All communication should be on one platform.

A good CRM is crucial. A CRM allows you to keep detailed records about your client. You can note their likes, dislikes, and notes of your last interaction. This allows everyone to be up to speed on the client.

Running a business is a lot of work. Whether you are the business owner or are in charge of the day to day operations, it is difficult. There are many things that you can leverage to improve your business. You want your work to be easier, more efficient, and cost effective.

There are many things that you can do to make your life easier. Besides just being easier, your efforts need to turn into sales. Use software and apps to manage the entire process from human resources, to communication within your team and customers. Use various forms of technology to learn about your customers, so that you can use that info to increase sales.

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Rebecca Shipley
Rebecca Shipley is a marketing analyst turned writer who loves covering small business marketing, sales, and branding topics. A self-proclaimed "data nerd" Rebecca loves digging in and finding trends that can be used to improve marketing and sales strategies. Connect with Rebecca on about.me .

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