The Factors Behind the SEO Secret Sauce

Written by 
the-factors-behind-the-seo-secret-sauceWhen it comes to SEO, it's important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO. Check out the Key Takeaways behind the Secret Sauce
Use Relevant Keywords
Map out the key terms you want to optimize for. Use the relevant terms in the: title head, meta description, heading tag.
Publish Great Content
Companies with blogs get 55% more web traffic. Make sure your content is likable and shareable. People share content they like.
Technology Matters
Use a tool like Moz or Raven Tools to analyze your site performance. Make sure you have an XML sitemap, optimize for robots, have a site with optimal speed.
Social Media is Important
67% of internet users are using social media. Social activity means more folks linking back to your site. When thinking about social, don't forget about Google+.
Checkout the great infographic below for more details.
This article was originally published by DigiShopGirl
Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl


Marketing Innovations

7 Incredible Marketing Translation Gaffes

If the biggest companies in the world can make mistakes localizing their products so can you. But you don't have to. What can your small business learn from these global mistakes? Read more...

4 Ways to Modernize Your Marketing Team

Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can't default to the same outbound marketing and sales strategies you've employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are. Read more...

Marketing Plans

6 Reasons Not to Forget About Print for Your Marketing Plan

Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today's digital age. Consider the following examples of how print can be used to your advantage. Read more...

5 Creative Ways to Repurpose Old Content

Repurposing content is not the equivalent of microwaving your leftovers that had been sitting in the fridge for ages. Rather, repurposing content effectively, equates more to creating a sort of awesome Poutine with your old ingredients to create a whole new entire dish. Read more...

Franchise Center

Franchises That Appeal to Millennials

The Baby Boomers have been the consumers to care about for a while now. But the Millennials are nearly as large a generation as the baby Boomers, and they are becoming a purchasing force to be reckoned with. Read more...

Video Vault

Marketing Help from Your Vendors

As a small business owner, you’re always looking for every marketing edge you can find. You need to make your... Read more