The Factors Behind the SEO Secret SauceWritten by Katya Constantine
When it comes to SEO, it's important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO. Check out the Key Takeaways behind the Secret Sauce
Use Relevant Keywords
Map out the key terms you want to optimize for. Use the relevant terms in the: title head, meta description, heading tag.
Publish Great Content
Companies with blogs get 55% more web traffic. Make sure your content is likable and shareable. People share content they like.
Use a tool like Moz or Raven Tools to analyze your site performance. Make sure you have an XML sitemap, optimize for robots, have a site with optimal speed.
Social Media is Important
67% of internet users are using social media. Social activity means more folks linking back to your site. When thinking about social, don't forget about Google+.
Checkout the great infographic below for more details.
This article was originally published by DigiShopGirl
Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirlWebsite: www.digishopgirl.com/
5 Facts Every Business Needs to Know About the Mobile Revolution
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers. Read more...
5 Reasons Big Data Isn't Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it. Read more...
How Branding Debt Ratios Determine a Brand's Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare. Read more...