The Factors Behind the SEO Secret Sauce

Written by 
the-factors-behind-the-seo-secret-sauceWhen it comes to SEO, it's important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO. Check out the Key Takeaways behind the Secret Sauce
 
Use Relevant Keywords
 
Map out the key terms you want to optimize for. Use the relevant terms in the: title head, meta description, heading tag.
 
Publish Great Content
 
Companies with blogs get 55% more web traffic. Make sure your content is likable and shareable. People share content they like.
 
Technology Matters
 
Use a tool like Moz or Raven Tools to analyze your site performance. Make sure you have an XML sitemap, optimize for robots, have a site with optimal speed.
 
Social Media is Important
 
67% of internet users are using social media. Social activity means more folks linking back to your site. When thinking about social, don't forget about Google+.
 
Checkout the great infographic below for more details.
 
SEO-Rankings-Infographic-575px.jpg
 
This article was originally published by DigiShopGirl
Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

Website: www.digishopgirl.com/
300x250

SmallBizClub Contributors

Follow SmallBizClub writers, people, places, companies and organizations that interest you!

Marketing Innovations

Digital Marketers: Learn from the Mistakes of Others!

The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure. Read more...

The Evolution of Marketers

We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don't overwhelm them. Read more...

Marketing Plans

Which Content Types B2B Buyers Value Most

If you own or work for a B2B (business-to-business) company, you'll want to know which types of content your prospects prefer. Right? What's the point in spinning your wheels if your prospects and customers don't read your stuff? Read more...

Why It's Important to Make People Love Your Brand

People buy from brands that they know and love, it's as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust. Read more...

Franchise Center

Online Marketing for Franchise Businesses

Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan. Read more...

Video Vault

Marketing Help from Your Vendors

As a small business owner, you’re always looking for every marketing edge you can find. You need to make your... Read more
300x250 Fran FB grow
Sbessentials-Final
320x148 Banner 1
  1. Welcome to SmallBizClub

    What is SmallBizClub.com? Small Biz Club is the premier destination for small business owners and entrepreneurs. We're here to help your small business succeed by giving you all the resources and tools you need to “make it” today and “thrive” tomorrow.

  2. Join for Free

    SmallBizClub membership is 100% FREE and gives you access to incredible business learning tools. It takes less than 1 minute to sign up.

  3. Connect with Us

    You belong in this community. Connect with the conversation on social media, or have your favorite business content delivered directly to you with our customizable RSS feed.

  4. Ask the Experts

    Have a question about your business? Ask it! Our expert consulting staff is here to answer all your business questions.

  5. Our Contributors

    We’ve built a team of contributors across every sector of the business world to bring you the best articles, advice and ideas.

  6. Latest Articles

    Here’s where you’ll find the newest articles and content in each category.

  7. Enjoy!

    Thanks for checking us out. Don’t forget to sign up for your FREE membership for even more great stuff.