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How to Optimize My Landing Pages

Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your…

3 Key Considerations for Launching a Successful Online Store

You might have started your eCommerce business on niche sites such as Amazon or Ebay. But if your business growth is huge, it shouldn’t be too long before you feel the need to launch your…

6 Important Elements of Social Media Landing Pages

You already know that social media marketing is essential to reach your target audience and bring them to your website. Qualified leads that already follow your brand on social media platforms just need a little…

optimizing-your-landing-pages-with-video

Optimizing Your Landing Pages with Video

In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.
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Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.

Use Landing Pages to Turn Social Engagement into Business Gains

In any marketing effort, the end goal should always be positive returns on investment (ROI). Applying that logic to social media marketing, the challenge becomes two-pronged

How to Buy an Online Business

Many people consider an online business to be a fast-track to business success. With consumers spending more time online thanks to the ever-growing use of smartphones and tablets, eCommerce is exploding.

3 Ways Wearable Tech Improves Online Shopping

Shoes that provide directions to your destination, trousers that generate enough kinetic energy to charge your phone, a shirt that functions as a hard drive…

A Quick Guide to Website Personalization

The recent advances in the field have now made it possible for almost any marketer to successfully deploy personalized web content, which makes generic content an outdated trend.

Do You Have a Traffic Problem or a Conversion Problem?

When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.

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