Home > Technology > eCommerce >
eCommerce
How to Optimize My Landing Pages
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your…
6 Important Elements of Social Media Landing Pages
You already know that social media marketing is essential to reach your target audience and bring them to your website. Qualified leads that already follow your brand on social media platforms just need a little…
Optimizing Your Landing Pages with Video
In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.
Google Buy Button: Retailer’s Boon or Devil’s Bargain?
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.
3 Ways Wearable Tech Improves Online Shopping
Shoes that provide directions to your destination, trousers that generate enough kinetic energy to charge your phone, a shirt that functions as a hard drive…
A Quick Guide to Website Personalization
The recent advances in the field have now made it possible for almost any marketer to successfully deploy personalized web content, which makes generic content an outdated trend.
Do You Have a Traffic Problem or a Conversion Problem?
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.