eCommerce
Creating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and…
Use SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as…
5 Ways to Increase Conversion Rate by Tweaking Your Forms
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where…
Is Your Website Losing You Customers? Here’s How to Fix It
If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become…
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s…
Make It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On…
The Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular…
9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the…
Note to Businesses: We’re All in eCommerce Now
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general,…
Why Top eCommerce Sites are Building Physical Stores
At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping….
