Conversion Rate Optimization (CRO) is an essential task to drive the numbers of visitors to a site and transform them into a valuable customer for your business. There are many facets involved in CRO, from user experience to data analysis.
Apple recently performed an about-face on its digital currency position choosing to now allow apps that trade digital currency such as bitcoin in its store.
The ecommerce landscape is rapidly changing. Global spending on eCommerce in 2012 reached just over 1 trillion dollars. 82% of those who shop online still do so through the traditional method of a desktop pc or laptop. However, over the past couple of years, mobile shopping has seen increases year on year with 18% now shopping either through their mobile phone or portable tablet device. This figure was as low as 2% back in 2010.
The eCommerce landscape is rapidly changing and in order to better understand these changes, we're taking a look at the "eCommerceToday" infographic, by CueCommerce.
Are you toying with the idea of developing a mobile app for your business? Do you think a mobile app would benefit your business but you're stuck as to what it should include?
If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.
When it comes to content strategy, SEO has traditionally been the primary focus for digital marketing professionals. This strategy is no longer enough, as content marketing has become the key to search engine performance and building a successful digital presence.
If you're a small business owner who has put off committing to a website, the time has come to build one. If you have a website that is operating more like a novelty than a utility, the time has come for a redesign.
In order to succeed in the digital age, the traditional bricks and mortar store needs to make changes that enable them to move with the times. By embracing the multi-channel retail solutions available, you can keep your bricks and mortar store relevant in the digital age.
With eCommerce sales on track for a 20% growth up to $1.5 trillion in 2014, it's safe to say that the Internet has revolutionized the way we do business. Through the power of the web, a small business owner can reach entire countries, or, with the right logistics, the entire planet, using a single website.