eCommerce
7 Glaring Signs You’re Due for a Website Redesign
Your website can say a lot about your business. For your users, it’s not merely a place of information and engagement but also a reflection of your values and philosophy. If you think revamping your site…
3 Top Conversion Rate Optimization Rules from an SEO Perspective
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result…
Sales Funnel: You Like Me, You Really Like Me!
Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision you can use it to move a prospect through the know •…
8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days…
The First Stage of the Website Funnel: Know
Last week we explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like…
Is Your Website Funnel-Shaped?
For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so—each…
Increase Conversion Rate Right Now with These 5 Tactics
Converting prospects to customers is part art and part science. As consumers are fickle, what they want or need to make a purchase today may be dramatically different tomorrow. Therefore, it is critical that you…
How to Be a Successful Blogger
If you have strong expertise in a particular area, are looking to establish yourself as a thought leader and be able to monetize your ideas, starting a blog is a great way to do it….
How Hard is Your Website Working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later what seemed like an oddity back then is mission critical today. For the first…
How eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is…
