When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn't need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.
Knowing your customers is key to an effective and successful business. But in the age of new media and technology, this can be hard, because your shopfront is virtual, and your customer base largely anonymous.
Mary F. is reading Accounting for the Numberphobic and she wants to know how to account for development costs for her startup business. Here's her question:
Think about the typical user that is going to visit your webpage—he or she might be using a tablet device, but could also be using a smartphone or desktop computer.
As each day passes, online sales get closer and closer to outdriving those from brick and mortar. In 2013 alone, consumers spent more than $1.2 trillion shopping online, placing a high demand for businesses to adopt this strategy.
As mobile and tablet usage continues to increase, users are beginning to expect a fluid and navigable web experience, no matter which device they are using to browse.
The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.
As inbound marketers, we live and die on the quality of our content. If we continue delivering the information that visitors want in the manner that they want to digest it, we'll see our leads from landing pages increase.
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision.
A high bounce rate on a business website is a clear indicator that the site needs to be redesigned. A business that can't keep its leads on a page long enough to convert them is in trouble.