As inbound marketers, we live and die on the quality of our content. If we continue delivering the information that visitors want in the manner that they want to digest it, we'll see our leads from landing pages increase.
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision.
A high bounce rate on a business website is a clear indicator that the site needs to be redesigned. A business that can't keep its leads on a page long enough to convert them is in trouble.
There are some things customers can only get from a brick-and-mortar store. Scented candles do smell a little better in real life, after all. Having control over the lighting, music, and atmosphere makes creating the perfect vibe in a physical store a breeze.
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century. It's also called digital technology.
When you think about optimizing your website in order to increase conversions, what's the first thing that springs to your mind? Allow me do some mind reading here: maybe improving the layout?
If you've ever thought of starting your own eCommerce business, you know the numerous questions that can pop into your mind: What will I sell? How will I get people to discover my business?
Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data.
Even though I'm still wrapping my head around all the nuances of "mobile first = content first," I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation:
Want to send promotional emails to customers that are guaranteed to open? Looking for ways to double your revenue using marketing messages? They sound too good to be true, right? Wrong.