Localize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range…
Are You an Inventor or an Entrepreneur, or Both?
Most of the technologists I know inherently believe that the terms inventor and entrepreneur mean the same thing, so they are frustrated and surprised when they build their products and no business evolves. They don’t understand that most great…
27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their…
Leading with Empathy: Human-Centered Design and Engineering
Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or…
4 Screens Potential Franchise Investors Must Pass
You’re planning to invest in a franchise, and you’re probably shopping around. You’re checking out the various options, thinking about your personal goals and preferences, talking with other franchisees—really scoping out all the businesses you’re…
The Age of the Introvert Entrepreneur
FranNet works with entrepreneurs of all ages and personalities, and the more reserved individuals of the business world are no exception. Influential men and women are lending an ear to the quieter, underestimated introverts and…
7 Reasons You Need to Incorporate Today
Choosing how a business is organized, taxed, and protected is one of the most important first decisions you will make as a new business owner. While most businesses make the decision to incorporate right at…
4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries,…
Top Startup Tips for Entrepreneurial Immigrants
It comes as no surprise to many in the U.S. that growth in the small business market is enhanced by the entrepreneurial drive possessed by many immigrants. In particular, during 2014 immigrants and Latinos provided…
5 Things to Consider When Buying an Existing Business
Buying an existing business is a whole other ball game than starting your own firm. There is an established financial condition, including existing debt. There is an established customer base, location, and business credit score….
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