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Tax Rules for Turtle Businesses

No, this term doesn’t refer to pet stores or turtle farmers. It refers to small business owners who carry their businesses on their backs. They work from Starbucks or mobile homes. I couldn’t find any…

Why Your Signs Matter

To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers…

Franchising and Digital Marketing

A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were…

The Real Life of a Hardware Startup Founder

When does it make sense to launch a hardware startup? For Jason Morlon, it’s when the demands of career overtake the joys of life—and a certain camera mount proves more of a hassle than an…

Running a Small Business: Cutting Past the Misconceptions

Thinking of starting a business? For many, becoming an entrepreneur represents the epitome of the American dream: freedom, independence and unlimited opportunity. It’s true: running your business can be incredibly rewarding. Though any veteran business…

Patience to Persistence: Make the Switch

Successful entrepreneurs and business owners have certain key qualities that give them the edge over others. Can you define it? Could it be perseverance, problem solving, motivation, or creativity? While these all play an important…

The Guide to Crafting the Perfect Subject Line

You can have the best offer of the year on your product email, but your customers will never know if they don’t open the email. When you knock on a prospect’s proverbial door, a good…

4 Breakroom Perks Your Employees Will Truly Appreciate

When most people think of a breakroom, they think of a dingy place with fluorescent lighting and perhaps a communal table and refrigerator. It is not normally a place that leaves employees feeling recharged for…

5 Ways Alternative Finance Can Help Your Online Business

Running an online business without a physical shop can be challenging. Whether it’s keeping up to date with changing terms and conditions or dealing with that difficult customer, there’s always something to keep you occupied….

3 Tips for Creating Content That Speaks to the Reader

When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of…

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