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Small Biz Interviews: The Parachute Principle

It makes sense that Ariel Kaye moved to LA from The City That Never Sleeps to launch her direct-to-consumer bedding line Parachute. After a decade embedded in the New York City ad world, Kaye decamped…

5 Valuable Tips for Startups Harnessing Social Media

Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a…

Registering & Filing: Choosing Which States to File In

The temptation to go national out of the gate when launching a new franchise will be strong. If you haven’t filed in a registration or filing state, you are not allowed to talk to interested…

Top 10 Restaurant Marketing Blogs to Follow in 2016

As an independent restaurateur, we are always trying to find resources that can help us improve our operation. However, we don’t always have the time needed or wanted to search for these resources. So I…

5 Offline Marketing Tips That Could Save Your Startup

No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the aforementioned or the latter, they are just some of…

Opening Your Own Restaurant? 4 Tips to Get Started

Restaurant businesses are attractive for the plain fact that people will always need food. It’s one of humanity’s basic necessities and so demand rarely dials down throughout the year. Yet while the customer base for…

7 Due Diligence Steps Will Validate Any New Venture

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which…

Does Your Franchise Need a Press Release?

When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches?…

Insincerity is Not Good for Your Brand

I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely…

10 Myths vs. Reality on Business Plans and Startup Investment

I gather from a stream of emails I’ve received that there are a lot of misconceptions on the relationship between a business plan and getting seed money and/or angel investment. So here’s a list of…

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