Marketing Your New Business
Align Your Brand Messaging, Start from the Ground Up
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Lighting the Match: Going Viral
It doesn’t happen by accident. Not every new game site is a Club Penguin or Minecraft. Not every social network is a Facebook or Instagram. Not every texting application is a Twitter.
3 Designs to Avoid for Your Startup Logo
Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.
5 Fall Tips for Small Business Owners
Happy fall! The weather is getting cooler, the leaves are changing, and football is in full swing. This is also the perfect time of year for small business owners to take some time out to devote to their entrepreneurial endeavors. Here are 5 fall tips for small business owners to help you get your business organized for the rest of the year and prepare for 2015, which is actually right around the corner:
5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
3 Tips to Increase Brand Identity
The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.
5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
5 Ways to Market if You Don’t Have a Lot of Money
No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money?
5 Best Marketing Tips from Weight Watchers
Lots of weight loss programs and businesses exist, but what sets Weight Watchers apart is their marketing. The following five strategies have worked for Weight Watchers and could be used to advance your own business—regardless of the industry.
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