Marketing Your New Business
Going into New Markets
When a bonsai stops growing, you know it’s dead. ~Japanese Proverb Continuous growth is critical for each and every business, but very often, existing markets get so rife with competition, it is almost impossible to…
Focus on Your Brand Before Launching New Business
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only…
Can a Slogan Make You Buy?
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
If They Don’t Care, Are You Even There?
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.
How to Be Camera-Ready for Your Business Video
Videos are a great way to spread information about your company. They can educate, entertain and engage your audience. These are all positive benefits of video marketing.
Small is Beautiful: 8 Ways to Outshine Your Big Business Rivals
If you are a small business owner, you may worry about being outmatched by corporations and major chains. But sometimes being the underdog has its advantages.
3 Ways to Make Your Brand More Magnetic
The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.
123 Facts About the Coca-Cola Company
Every business begins somewhere, and as a small business owner it can be inspirational to see where some of the world’s biggest companies originated.
Slogans and Taglines
Countless businesses spend many hours and a lot of money developing taglines and slogans to try to convince their customers they offer something others do not. When used correctly, taglines can be very effective.
5 Ways to Improve the Image of Your Small Business
The image of how a small business is presented to the public is incredibly important. In order to gain customers, investors, and even employees, an enterprise must be perceived in the most positive light possible.
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