Online Marketing

Double Your Instagram Followers in Just Five Minutes a Day

Instagram is quickly climbing the ranks in the world of social media with more than 150 million users, the majority of which are under the age of 35. Compared to Facebook’s 1 billion users and Twitter’s 500 million, it may not seem like much, but the number continues to rise. By following a few simple steps you can be on your way to more followers in no time.

Getting Tangled Up in Link Networks is a Bad Idea

Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.

Drive More Traffic Through Website Personality

To get the attention of web users, try giving your website a personal touch. Doing so helps you better draw in the specific audience you are trying to target.

How to Find Opportunity in a Paid Search Strategy

While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.

Secrets of a Killer Blog Post: References

It might seem like you’re simply sharing some interesting or useful information with your readers. But the truth is, you’re doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise.

Goodbye Google+ Local, Hello Google My Business!

Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years.

What Entrepreneurs Should Avoid Sharing on Their Company Blog

Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram.

Selling B2B in the Social Media Age

I constantly hear that business-to-business (B2B) marketing doesn’t work on social; that social has no ROI for B2B. Over the last half-decade, I’ve found that couldn’t be more wrong.

The Shocking Truth About Most Small Businesses

There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. In 2014 there is no reason to not have your brand online no matter how small your business is!

Who Said Social Media Marketing Was Free?

Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.

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