Online Marketing

7 Big Myths of Content Marketing

Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man made creations and legends that live more within the imagination than reality. But without those…

Creating Posts on Social Media: The Ultimate Guide

When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations….

What is an Inbound Marketing Campaign?

According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing…

How Long Until I Know if This Channel Works for Me?

Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I…

Losing Post Reach? Is Facebook Still Worth the Effort?

If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless…

3 Steps to a Successful First Periscope Broadcast

Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those…

Email Marketing is a Strong Influencer in B2C Buying

How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase! This a good indicator for small and medium businesses that email marketing…

9 Questions to Ask When Working with Instagrammers

Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of…

What Makes a Good Website in 2015?

Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business; they are a relatively low cost & highly flexible form…

Crafting Emails to Connect with Your Buyer Personas

One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is…

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