Online Marketing
15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often…
7 Social Media Tips That Promote Professionalism
“Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business [or nonprofit], repeatedly patronize it, and refer…
Are You Using Reviews as Part of Your SEO Strategy?
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon…
15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute…
We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50…
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach…
The Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same…
How to Get More Opens with This Email Marketing Magic Secret
According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or…
15 Powerful Ways to Growth-Hack Your Social Media: Part 1
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much,” or “more than you’d…
What to Do When Your Business Gets a Bad Review
With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up front and center when someone…
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