Secrets of a Killer Blog Post: References

It might seem like you're simply sharing some interesting or useful information with your readers. But the truth is, you're doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise.

Social Media and Small Business: What You Need to Know

The time when social media was to be considered as “something for the youngsters” has passed. Today popular social platforms like Facebook, Twitter, Instagram,...

5 Things You Probably Didn’t Know About Google Analytics

Let's be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.

How Much Your Free WordPress Website Will Really Cost You

There are basically two options for building a WordPress website for your business. You could go with self hosting through WordPress.org for about $60 a year, or use WordPress.com for free. But before you jump at the free option, ask yourself: is it really free?

How to Make Content Marketing Work for Your Small Business

Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and...

The 3 Essential Elements of a Lead Generation LinkedIn Profile

LinkedIn is the de facto site for professionals. How you portray yourself in your LinkedIn profile will have far-reaching implications in your ability to leverage the site for new business opportunities. Visitors to your page must get a clear picture of what you do, what you have done, and what steps to take to engage with you.
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Does Your Business Need Blueprints?

In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.

VIDEO: How to Use Social Media Efficiently

The time you spend working on your business is precious, and balancing your time spent on marketing efforts is key. So how much time should you spend on social media?

How to Market Your Content on Google Plus

Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. What is now the second largest social network should no longer be seen as an afterthought.

3 Ways to Optimize Your CTAs for Better Conversions

To generate leads conversions with blogging, publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog.

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