How to Create Your Social Media Marketing Plan of Attack

Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals.

How to Handle Negative Reviews Online

It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that...

Beautiful Fonts for Your Website

When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.

10 Digital Marketing Predictions for 2014

It's that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren't so obvious. It will take us over a year to know which predictions will be spot-on and which won't, but in the meantime let's prognosticate together.

Are Instagram Branding Strategies Worth Your Time and Effort?

If you are going to ignore Instagram, do so at your own peril. From the time Facebook acquired it in 2012, Instagram has exploded...

Best Practices When Using Yelp for Business

It's well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.

How to Destroy Your Social Media Credibility Through Automation

Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.

5 Great Social Media Analytics Tools

After evaluating lots of social media tools that try to visualize your online presence, your posts, people in your network, and messages in your network, here are some tools that caught my eye.

5 Steps Toward Improved Reporting

It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.

How to Produce a Simple Video Blog Post

Video is a great way to tell your value-based story to your audience. Remember that content marketing isn't about content alone; it's about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.

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