Selling B2B in the Social Media Age

I constantly hear that business-to-business (B2B) marketing doesn't work on social; that social has no ROI for B2B. Over the last half-decade, I've found that couldn't be more wrong.

VIDEO: How to Use Social Media Efficiently

The time you spend working on your business is precious, and balancing your time spent on marketing efforts is key. So how much time should you spend on social media?

3 Headline Writing Tips That Guarantee Success

Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything...

Why You Should Invest in Content Marketing

Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.

SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox

Let's talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.

This Is Why We Blog

With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.

3 Golden Rules for Going It Alone in Digital Marketing

There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is...

We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…

This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the...

5 Reasons Dentists and Doctors Should Practice SEO

Most business owners understand they need a presence on the Internet to bring in new customers. They keep up on marketing trends and use...

Mailing Lists, Email Marketing, Errors, Oh My!

Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could...

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