Why Should You Re-brand?

Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective...

4 Perks to Being a First-Time Small Business Saturday Participant

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber...

The Why and How of Video Marketing

As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know...

Small Business Writing: 5 Ways to Deliver Polished Content

There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump...

Take Your Products on the Road to Get Them Noticed

We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events,...

How to Market to Customers 50+

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population...

The Marketer’s Guide to Preparing Early for Christmas

The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking...

Here are the Top Colors for Spring 2017!

Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative...

Capitalizing on “All the Old, Familiar Places”

There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in...

The Surprising Marketing Channel That Gen Xers Value

We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo...

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