Why Great Content Needs Great Marketing

It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity...

4 Win-Win Formulas to Successful Office Branding

We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components,...

How Can You Effectively Market Your Business When You’re in a Competitive Niche?

Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there's no guarantee your efforts...

Why Should You Re-brand?

Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective...

4 Perks to Being a First-Time Small Business Saturday Participant

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber...

The Why and How of Video Marketing

As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know...

Small Business Writing: 5 Ways to Deliver Polished Content

There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump...

Take Your Products on the Road to Get Them Noticed

We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events,...

How to Market to Customers 50+

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population...

The Marketer’s Guide to Preparing Early for Christmas

The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking...

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