How to Write Your Brand Story from the Heart

It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story...

Do You Recycle?

I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs...

The Marketing Dilemma: To Outsource or Not to Outsource?

If you're a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling...

The Top 20 News Sites You Need to Get Media Coverage In

If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your...

Content Marketing: Most Effective Types of Marketing for Smaller Budgets

Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a...

When to DIY and When to Hire a PR Professional

It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is...

Is Your Brand a 50’s Housewife or Free Spirit?

The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time...

5 Free and Easy Ways to Promote Your Small Business Today

TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not...

Sometimes Nothing is Better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In...

How to Be an Expert Niche Market Finder

I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing...

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