5 Things to Do When Marketing to Baby Boomers

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population...

These 4 Marketing Strategies Significantly Accelerated My Business Growth

The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a...

Marketing Dilemma: Is Expressing Your Politics Risky?

Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political...

A Marketing Budget Example That Covers All Bases and Ensures ROI

As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on?...

Why a Marketing Campaign Plan Fails—and How to Make Yours Succeed

It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get...

7 Marketing Mistakes to Avoid When Starting a New Restaurant

So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a...

Reinvent Your Category: Be Different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It...

A Basic Marketing Campaign Template to Ensure ROI

In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close...

The 5 Steps to Reputation Management

It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What...

A Lesson from Pringles: How to Promote Your Brand More Creatively

It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for...

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