Personal Branding Basics: The Content Question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of...

How Small Business Owners Can Expand Their Reach by Writing a Book

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides...

Creating Your Content Machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the...

The Importance of Good Marketing Research for Business

When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands...

3 Examples of Niche Marketing vs Differentiation

The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group...

5 Reasons to Leave B2B Writing to Content Marketing Pros

If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents...

Make Content Part of Your Marketing Mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have...

How to Write Terrific Testimonials to Attract Your Ideal Customers

A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or...

3 Keys to Build Your Brand

If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand...

How to Write Your Brand Story from the Heart

It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story...

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