Can You Profit by Serving Early Adopters?

I am a gadget freak, often purchasing new technologies in their first release. And my closet is full of such gadgets, from early pen-based...

Build Your Email List

If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video,...

Marketing Resolutions

If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking,...

6 Must-Know Tips for Engaging Your Readers

With today's mass production of online content, it's not uncommon to write quality copy that still gets ignored. To encourage your readers to better...

Understanding the Millennial Experience

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results...

Expert Quotes to Motivate Your Marketing Mojo

I’m not a big fan of “inspirational” social media quotes. You know the kind I mean, right? (Of course, I’m looking through my Hootsuite streams...

Don’t Ignore These 4 Basics to Spend Your Marketing Budget the Right Way

Companies allot a budget for marketing depending on how much they are willing to pay. Big companies invest in advertising because they know they...

7 Crucial Reasons You Need SMS for Network Marketing

Let’s face it, SMS marketing is a great way to reach a large audience quickly. If you’re looking to improve your reach, here’s why...

Is Marketing Dead?

I just finished a fascinating book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit, by Joe Pulizzi and Robert Rose. Joe...

Content Marketing is More Important Than Ever: Here Are 5 Reasons Why

The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to...

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