How Marketing to Millennials is Different

Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of...

How Far Can You Niche Down and Still Have a Viable Audience?

When I was thinking of starting a new internet marketing agency, I was considering different passions I had. One of those is technology, and more...

Reel in Your Next Customer with the Power of Print

Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors...

The Essential Differences Between B2B and B2C Marketing

Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you...

What the Color of Your Brand Says About Your Business

Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When...

Combining IN and OUT Marketing Proven the Best Choice

A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination...

Branding: The Inside-Out Rule

Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t...

How Easy to Understand is Your Marketing Content?

Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer...

How to Send Irresistible Emails That Always Get Opened

I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would...

11 Things to Know Before Hiring a PR Agency

Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to...

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