Which Emotion Should You Cater to When Presenting a Brand?

People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between....

What is Account-Based Marketing?

So you've heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and...

6 Incredibly Useful Brand Management Strategies

Small businesses are hard to fund and work on, especially if you are a novice. You are about to compete with some marketing giants....

From Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance

The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves...

Connecting the In-Store and Online Experience with Audience-First Marketing

If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience...

10 Things That Actually Identify Your Brand

How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes...

Marketing Strategy 101: How Your Small Business Can Make It Big in 2017

The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows...

Are You Accidentally Doing Public Relations?

According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually...

Why Great Content Needs Great Marketing

It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity...

4 Win-Win Formulas to Successful Office Branding

We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components,...

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