How to Market to Customers 50+

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population...

The Marketer’s Guide to Preparing Early for Christmas

The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking...

Here are the Top Colors for Spring 2017!

Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative...

Capitalizing on “All the Old, Familiar Places”

There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in...

The Surprising Marketing Channel That Gen Xers Value

We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo...

How Marketing to Millennials is Different

Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of...

How Far Can You Niche Down and Still Have a Viable Audience?

When I was thinking of starting a new internet marketing agency, I was considering different passions I had. One of those is technology, and more...

Reel in Your Next Customer with the Power of Print

Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors...

The Essential Differences Between B2B and B2C Marketing

Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you...

What the Color of Your Brand Says About Your Business

Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When...

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