Our marketplace is asking us to be much more than a seller of stuff. They're expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you're anything like me, you're constantly educating yourself on ways to fine-tune your brand.
Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.
Never heard of on-demand marketing? You will. On-demand marketing is exactly as it sounds: Servicing customers 24/7. “Not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”
In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product. Today, the future of PR is online, and it includes a combination of content marketing, SEO and thought leadership. Times are changing, and there are some things you should take into consideration when you’re making decisions about your startup’s PR.
Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?
As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.
You need every marketing edge you can get. An oft-overlooked opportunity is using your vendors to fuel business growth. While you’re already getting services of course, you can get more if you’re willing to pay more and incentivize your vendors to help you.
Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.
You can’t afford a Super Bowl ad for your small business, but that doesn’t mean you’re shut out of the media. You can take advantage of free local publicity to bring in new customers and build a trustworthy brand that people believe in.