Marketing Plans
What the Real Estate Industry Should Know About Millennials
Millennials are a group that people love to complain about. They spend too much time on their phones. They take too many selfies. They are destroying the economy with their ridesharing and room sharing. They…
What Small Business Can Learn from the Star Wars Marketing Blitz
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at…
Preparing Your Marketing Strategy for 2016
As we begin to wrap up the year 2015, now’s the time to start planning and strategizing for 2016. Among the things you’re sure to work through during this time period, your marketing strategy/plan should…
4 Crucial Ways Your PR Department Influences Your Brand
Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public…
5 Reasons to Pursue Inbound Marketing Even if Your Competitors Don’t
B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires from scratch to the behemoths they are now with only a…
10 Sources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following,…
Rebrand with Strategy Followed by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after realizing that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s…
Niche Marketing: What Is It, and Do I Really Need to Do It?
“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passions and write what…
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather…
How Apartment Owners Can Use a Marketing Service
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