Influencer Marketing is Hot But Not New

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the...

Will It Work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any...

Micromarketing Benefits: Great Rewards for a Challenging Strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him...

14 Business SMS Messages Everyone Needs to Use

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do...

Avoid These Mistakes Sending Bulk SMS Messages

I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes...

The Future of Text Message Marketing in 2017

Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke...

10 Important Marketing Predictions for 2017

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many...

8 Inspiring Guerrilla Marketing Examples

Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And...

The Marketing Trends You Need to Know About Moving into 2017

Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in...

Why Texting is Critical for Your Small Business Marketing

Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes...

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