Marketing Automation Done Right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels...

Idea of the Month Club

Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It...

5 Don’ts of Thought Leadership

So you know what to do to be an effective thought leader in your industry, but are you familiar with the don'ts? Here are...

Why You Should Use Bulk Text to Promote Your Small Business

If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is...

5 Best Practices for Amplifying Influencer Content

Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content,...

8 Ways to Market to Customer Emotion as Well as Logic

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but...

Why SMS Marketing Works When Email Doesn’t

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity...

Influencer Marketing is Hot But Not New

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the...

Will It Work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any...

Micromarketing Benefits: Great Rewards for a Challenging Strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him...

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