When Thought Leadership Won’t Work

Nobody becomes a thought leader overnight. To rise and become a part of your industry’s “cream of the crop” you gotta have more than...

4 Reasons Your Business Should Produce Ebooks and Information Products

We live in the “Information Age.” People’s “need to know” fuels online research, contributes millions to the self-help industry, and serves as the guiding motive...

How to Incorporate Video into Your SaaS Marketing Funnel

Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be...

4 Content Strategies for Micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his...

Texting Case Study: HS Mixers

HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re...

10 Truths About Content Marketing You Need to Know

It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting...

4 Mobile Search Marketing Strategies for Marketers

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to...

Personal Branding and Social Media: The Potent One-Two Punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle”...

4 Ways to Live It Up and Prosper in the New Marketing Era

We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way...

7 Ways Facebook Keeps You Addicted (and How to Apply the Lessons to Your...

In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built...

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