Marketing Innovations
Are You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an…
5 B2B Brands Who Rocked Storytelling
B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to…
Set Specific Goals for Text Marketing
Mobile marketing continues to increase in strength and demand. This is partly due to the sizable market and partly because texting is engaging, effective and interactive. These statistics will show you exactly what the SMS…
5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72…
Video Marketing: The Guide for Small Businesses
Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget?…
How to Engage in Content Marketing Like the Big Boys
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a…
How to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the…
10 Ways Marketers Are Making You Addicted to Apps
Mobile phones have made more of an impact on our lives than any other invention, and are top of the list when considering the question, “How did we survive without them?” Not only are we…
Why Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key…
Marketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience,…
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