Referrals Don’t Happen by Accident

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them...

Do Promotional Products Really Work for Marketing?

Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that...

Why Trade Shows: The Relevance of Face-to-Face Marketing

As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective...

Tips to Stretch Your Trade Show Budget, Part 2

Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be...

Tips to Stretch Your Trade Show Budget, Part 1

Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value...

5 Ways to Boost Your Business Using the Connection Economy

I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by...

You Need Customer Feedback to Grow Your Business

The saying that "the customer is always right" has taken a different shape in the modern age. Today the customer is not only the...

Using Promotional Items to Build Client Relationships

A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how...

Consider the Corporate Gatekeeper

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are...

3 Ways Co-Marketing Can Help Your Small Business Thrive

Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to...

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