Spreading Your Small Business Wings

My local library places lovely floral bouquets on the check-out counter. Always seasonal. Always tasteful. And always accompanied by a business card from the...

Networking 101: How to Be a Creative Connector

Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all...

3 Top Strategies for Getting Closer to Your Clients

As the CEO for In Touch EMR, a healthcare consulting and software business, I’ve found that personalizing your offers to existing clients lessens the...

How to Invest Time in Creating Meaningful Relationships

Recently, I’ve been wrestling with some paradoxes. On the one hand, you can’t give others what you don’t have. So if you’re completely undisciplined...

How to Work with Difficult But Important Business Clients

All small business owners have had experiences with difficult clients. It’s a fact of life when you run your own company. Whether these clients...

Unconventional Ways to Get Customer Reviews

Reviews can drive organic web traffic to your site and help you increase revenue. Learn some easy ways to get good customer reviews. Well, the...

Referrals Don’t Happen by Accident

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them...

Do Promotional Products Really Work for Marketing?

Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that...

Why Trade Shows: The Relevance of Face-to-Face Marketing

As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective...

Tips to Stretch Your Trade Show Budget, Part 2

Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be...

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