Why Trade Shows: The Relevance of Face-to-Face Marketing

As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective...

Tips to Stretch Your Trade Show Budget, Part 2

Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be...

Tips to Stretch Your Trade Show Budget, Part 1

Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value...

5 Ways to Boost Your Business Using the Connection Economy

I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by...

You Need Customer Feedback to Grow Your Business

The saying that "the customer is always right" has taken a different shape in the modern age. Today the customer is not only the...

Using Promotional Items to Build Client Relationships

A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how...

Consider the Corporate Gatekeeper

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are...

3 Ways Co-Marketing Can Help Your Small Business Thrive

Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to...

Entrepreneurs Need More Relationships and Fewer Friends

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking...

8 Essential Etiquette Tips for Your Next Business Dinner

It doesn’t matter how schooled you are in etiquette. When it comes to business etiquette, there’s a lot more to know than the manners...

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