Relationships
How to Turn Your Best Customers into Referral Machines
You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?
Want to Influence? Don’t Deny Human Nature
Great influencers don’t waste their time wishing people were different or that human nature wasn’t what it is, but rather work within the laws of human nature to benefit everyone involved.
10 Simple Tips for Successful Informal Networking
There are plenty of formal networking tips worth sharing, but for now I would like to share with you my top tips for informal networking. I am a firm believer in the philosophy of ALWAYS being on the lookout and ready to meet new people.
Just How Powerful an Influencer Are You?
I define Influence as the ability to move a person(s) to a desired action, usually within the context of a specific goal. Ultimate Influence™ is the ability to get the results you want when dealing with others while helping them feel genuinely good…about themselves, about the situation, and about you.
3 Simple Ways to Build Great Customer Relationships
Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.
5 Reasons Your Startup is Losing Business (and How to Stop It)
According to Don Draper, the day you sign a client is the day you start losing him. But if you’re a small business owner, you can’t afford to have that attitude. It doesn’t matter how many clients your startup has; losing even one is bad for business.
7 Lessons Learned from a Failed Business Partnership
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
Why Trade Shows Are Alive and Well
Trade shows have been around for centuries in one form or the other and during all this time, they have been one of the most useful means of networking, buying, selling and advertising your business or your services.
How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.