Sales and Marketing

a man receiving a facial massage

Ways To Attract Male Clients to Your Salon

Attracting male clients has become a growth strategy for many salons. After all, the male grooming industry is booming, with more men indulging in self-care than ever before. Embracing this trend could be the key…

woman standing near whiteboard with a laptop in her hands and looking to her male colleague, that holds a chart with the results. Another colleague looks at it. Concept of success

Navigating PPC Management Choices: Self-Service Vs Agency

Pay-per-click advertising has unlocked significant opportunities for businesses big and small over the years, across a wide range of niches and industries. With the right planning, targeting, and optimization, almost anyone can reap exceptional ROIs…

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How to Optimize Voice Search Marketing in 2024

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates…

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AI Marketing: 8 Practical Tips for Your Business

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is,…

a person pointing at a clock implying time isn't being used effectively

Are We Using Our Time More Effectively, or Just Freeing it Up?

Time management is a huge issue for all of us, but particularly important for sellers. A lot of the conversation focuses on “freeing up time.” But as I think about it, is the issue really…

a vacationing couple happily arriving at their rental

Creative Approaches to Marketing Your Vacation Rental Business

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than…

Horizontal shot of thoughtful curly haired woman uses cellphone for communication over speaker records voice message dressed casually poses against modern city building. Modern technologies.

Optimize Voice Search Marketing: A Communication Channel on the Move

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates…

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5 Steps to a Privacy-Focused Marketing Strategy for Your Online Business

This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is…

A Group of happy call center employees smiling and providing helpful service

Outsourcing Your Calls: From Setting Up Appointments to Processing Orders

In today’s fast-paced business environment, efficiency and customer satisfaction are paramount. Companies are continually seeking innovative ways to streamline their operations while maintaining high standards of customer service. One effective strategy that has gained significant…

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How to Grow Your Business With SEO

Growing a small business isn’t easy. It never has been, and it likely never will be. As a business owner, there are a never-ending series of obstacles that stand in your way.  You’ll make mistakes,…

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